India Made The Amul Girl Cry And We Should All Be Ashamed
If there is a marketing God in India, an organization that pounces on every opportunity, every topical subject and every issue to raise awareness, concern and create a lasting effect through its ads, its Amul.
Read more: This Picture Sums Up How Fierce The Kathua Rape Case Lawyer Is
For years and as far as our memory goes, Amul has taken the leverage of writing the best copies over a social news, that are terse, poignant, rhyming and meaningful. This time, they are back with Kathua and Unnao.
#Amul Topical: Condemning atrocities on women... pic.twitter.com/igj84im1Q7
¡ª Amul.coop (@Amul_Coop) April 17, 2018
Given the countrywide outburst of grief and rage for women's safety, Amul has recently launched their cartoon that condemns the atrocities against women.
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Nice creative Amul well done to bring such poignant ads to the forefront .
¡ª Betweenthelines (@parimaldutta) April 17, 2018
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Empowering Women
¡ª Vinod Malik (@VinodMa79346800) April 17, 2018
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India has made Amul girl cry???. Mostly she's so cheerful. Wake up India.
¡ª pb (@iampb23) April 17, 2018
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This sums up all.. The @Amul_Coop girl, who has always brought smile to our face, is crying?? #NoCaptionNeeded #SayNoToRape pic.twitter.com/UOEgo3BqRT
¡ª Subhasish (@subhasish8508) April 18, 2018
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@Amul_Coop in solidarity with #whereishumanity pic.twitter.com/JruDnHGpdo
¡ª Adv Satish Mishra (@LegalSeva) April 18, 2018
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Apt social message from Amul... pic.twitter.com/KBi4hPLhsy
¡ª Gaurav Dalmia (@gdalmiathinks) April 18, 2018
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This says it all. The @Amul_Coop girl crying?? She always brought a smile on our faces. We need to wake up a a society. pic.twitter.com/lzjarCaGO8
¡ª Manmohan Bahadur (@BahadurManmohan) April 18, 2018
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#amul #kathua pic.twitter.com/S1g1SHMDMp
¡ª arijeet bhattacharya (@arijeet18) April 18, 2018
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When you dont have words...@Amul_Coop shows sensitivity & compassion with great restraint.#Kathua #Unnao pic.twitter.com/385SIF8cA5
¡ª Kovid Chugh (@KovidChugh) April 18, 2018
This picture encompasses the protests, marches, debates that are going on to address the horrendous acts of the accused who have raped an 8-year-old girl. Sadly, she is not the only one. There's also an 11-year-old and a 5-year-old we know of. There are too many we know nothing about.
We hope that these posts instigate people to speak up, protest and run a crusade against rapists. Doing so, we will bring peace and comfort to the family of the victim. Just like Elie Wiesel once said, ¡°We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.¡±