Indian Student Questions Tim Cook On iPad Pro Ad Controversy: Here's His Response

Lately, Apple faced criticism over its iPad Pro advertisement. Following an apology from Apple and a commitment not to air the ad, two Indian students recently bumped into Apple CEO Tim Cook and asked him about the ad directly to which he has said that it was a major fumble.

Major fumble, says Tim Cook for iPad Pro ad

Mr. Cook had an unexpected meeting with a 22-year-old Indian student at Stanford, who later shared the encounter online along with a photo of himself and his two friends with Mr. Cook.

Credit: X

The student, Shaurya Sinha, posted on X, formerly Twitter, saying, "Met the one and only @tim_cook on a dish hike run at Stanford," mentioning that he "asked him about the new Apple iPad campaign.

Also read: After Massive Outrage, Apple Apologises For New iPad Pro's 'Crush' Ad

This was Cook¡¯s response: "Yeah it was a major fumble," as per the student¡¯s claims. Mr. Sinha also mentioned that the CEO was "high key super sweet and I'd never wanna disrespect him."

Check out the post here:

Met the one and only @tim_cook on a dish hike run at Stanford. Asked him about the new Apple iPad campaign and here¡¯s what he said pic.twitter.com/DDY1aMDslQ

¡ª Shaurya Sinha (@shaurya_sinha7) May 15, 2024

Earlier, Apple's marketing VP Tor Myhren issued a statement to Ad Age, saying, "Creativity is ingrained in our DNA at Apple, and it's crucial for us to design products that empower creatives worldwide. Our aim is always to celebrate the various ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we apologize."

Why did Apple's iPad Pro ad face backlash?

Apple's recent iPad Pro advertisement showcased the tablet's features, such as watching TV shows, listening to music, and playing video games, while highlighting its sleek design.

The one-minute advertisement featured symbols of human creativity, including musical instruments, paint cans, an '80s arcade video game, and a bust of a human head being crushed by a giant hydraulic press.

Subsequently, the crusher unveils the newly unveiled iPad, symbolizing the all-encompassing nature of the new, thinner model.

"Meet the new iPad Pro: the thinnest product we¡¯ve ever created," shared Apple CEO Tim Cook on Twitter while posting the video.

Tim Cook/ X

The advertisement, which many interpreted as depicting technology encroaching on human creativity, coincided with growing concerns about the potential takeover of various jobs by artificial intelligence.

This includes roles traditionally associated with artists and creative professionals.

Watch the ad here and decide for yourselves:

Meet the new iPad Pro: the thinnest product we¡¯ve ever created, the most advanced display we¡¯ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it¡¯ll be used to create. pic.twitter.com/6PeGXNoKgG

¡ª Tim Cook (@tim_cook) May 7, 2024

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