International Women's Day: Zomato Introduces Embroidered Kurta Uniform For Female Delivery Partners

Zomato, India's popular food ordering and delivery platform, is making waves this Women's Day with a unique gesture towards inclusivity. The company has unveiled a special initiative to celebrate diversity by introducing kurtas as an outfit option for its female delivery partners.

Zomato

This move marks a significant step towards recognizing and honouring the contribution of women in the delivery fleet.

Options for female delivery partners: t-shirt or kurta

This initiative provides female delivery partners with a choice between a T-shirt and a kurta based on their comfort and preference, giving them greater freedom in their roles.

Many female delivery partners in India have been facing difficulties while driving on the roads while wearing Western-style T-shirts provided as part of their delivery fleet outfit. To solve this problem, Zomato has redesigned the outfit, focusing on the comfort and practicality of their female delivery partners.

Zomato

The kurta has been redesigned to include deep pockets on both sides and detailed embroidery. This ensures that women who are constantly on the go have both style and functionality in their clothing. This redesign aims to enhance the work experience of female delivery partners and provide them with clothing that better suits their needs.

Zomato offers Women's Day self-care packages

Zomato has recently redesigned the uniforms of its female delivery partners. It has also partnered with Blinkit partners such as Mamaearth, Aqualogica, L'Or¨¦al Paris, and Pee Safe to offer Women's Day self-care packages.

These packages comprise skincare, beauty, and female hygiene products, which are aimed at promoting the well-being of Zomato's female delivery partners.

Zomato

Preeti, a delivery partner from Delhi, expressed her satisfaction with the newly introduced kurta, stating, "I am happy with the Kurti and the kit, it is comfortable and the embroidery makes it look very pretty."

Another delivery partner, Nandini, who has been with Zomato for over a year, shared her positive feedback, saying, "The Kurti is very comfortable, especially for summers. Since it is full-sleeved, I won't have to wear additional sun protection sleeves."

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