People Are Calling To #BoycottFabindia Because It Used An Urdu Phrase For Diwali Collection
Clothing line Fabindia has removed a tweet promoting their latest collection for Diwali. The advertisement drew massive criticism after it was accused of defacing the Hindu festival. Many described the tweet on social media as culturally inappropriate. #BoycottFabIndia was among the top trending topics on Twitter on Monday evening.
Clothing line Fabindia has removed a tweet promoting their latest collection for Diwali after it was slammed on social media by some Right-wing outfits.
The advertisement drew massive criticism after it was accused of ¡°defacing¡± the Hindu festival of Diwali and terming it Jashn-e-Riwaaz.
Fabindia
Many on Twitter slammed the brand hyper-secularisation of the Diwali festival.
¡°As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture," read the Fabindia tweet promoting their latest collection, which they were later forced to remove.
After #BoycottFabindia started trending on Twitter, the tweet was promptly removed.
Diwali Collection by @FabindiaNews ?
¡ª Superstar Raj ?? (@NagpurKaRajini) October 18, 2021
Mughal Style of Fashion , No Bindi, Dressing Style is not Hindu.
I was right Diwali got nothing to do with Hindus. pic.twitter.com/Vo14frYNmc
Retweet And Repeat With Me .#BoycottFabIndia
¡ª Arun Yadav (@beingarun28) October 18, 2021
Shame On FabIndia
Fabindia at cultural appropriation branding Diwali ¡®Jashn-e-Riwaaz¡¯
¡ª Aravinda Baliga (@baliga_2012) October 18, 2021
What has Diwali to do with 'Jashn-e-Riwaaz' ???
Need for Hindus need to unite and teach these companies a tough lesson !#BoycottFabIndia #????_??_????? #ShameOnUnacademy pic.twitter.com/QvnAXxIOXP
#BoycottFabIndia#Fabindia
¡ª SHIVAM SINGH (@SHIVAMS65275658) October 19, 2021
I'll never gonna buy anything from you because you know nothing about our culture and you guys are spreading anti Hindu agenda.. Shame on you
Many described the tweet on social media as ¡°culturally inappropriate¡±, and #BoycottFabIndia was among the top trending topics on Twitter on Monday evening.
However, some said that using Urdu in an ad campaign doesn't make Diwali any less of a festival.
Bhakts are boycotting FabIndia because it used an Urdu phrase for the Diwali clothing line.
¡ª Narundar (@NarundarM) October 18, 2021
By that logic, they should boycott Diwali too, because it has Ali in it.
Boycott Fabindia is trending because they¡¯ve poetically named their Diwali collection - Jashn-e-Riwaaz. This is beyond ridiculous. How does naming a collection in Urdu lessen your Diwali for you?
¡ª shunali khullar shroff (@shunalishroff) October 18, 2021
Earlier, jewellery brand Tanishq withdrew an advertisement featuring a baby shower for an inter-faith couple.
