Ramdev's Patanjali Set To Go Global With Rs 3000 Crore Investment From French Luxury Brand Louis Vuitton

Yoga guru Baba Ramdev-backed FMCG brand Patanjali has experienced unparalleled success in the Indian markets in its relatively short term, but the company is all set to flex its muscle on the world stage.

French luxury group LVMH Moet Hennessy - Louis Vuitton, is willing to invest a mammoth 500 million USD (Rs 3250 crore) in Patanjali Ayurveda.

"Acharya Balkrishna (MD of Patanjali) has said that just as we use foreign technology for our development, we do not hesitate to use foreign funds for the benefit of our country, but we will take it on our own terms.will not give share/stake," Patanjali spokesperson SK Gupta Tijarawala tweeted.

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PTI

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Patanjali chief executive Acharaya Balkrishna told The Economic Times that the company isn't looking to dilute equity but is seeking about Rs 5,000 crore in loans in "Indian currency" at rates that are lower than those offered by banks. He said UBS has lined up meetings with several foreign investors to this end.

"We will not give the stake to anyone," he said.

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"We would love to work with him if we can find a model," Ravi Thakran, managing partner, L Catterton Asia told The Economic Times. However, "I know his model is not to work with multinationals and with foreign money."

Louding Patanjali's global potential, Thakran said the company has been a disruptor in its category, as strong a disruptor as many of the global disruptors are and it has taken Indian-ness and celebrated it with pride. He also felt that Patanjali could sell its products in markets such as the US, Japan, China, South Korea and Europe and L Catterton could help in that effort.