Watch: London's Modern Dabbawalas Spark 'Reverse Colonisation' Debate In Post By Anand Mahindra
An innovative food delivery method by a London-based company, inspired by Mumbai's renowned Dabbawalas, caught the eye of industrialist Anand Mahindra. He shared a video on X, noting the irony and terming it "reverse colonization."
An innovative food delivery method by a London-based company, inspired by Mumbai's renowned Dabbawalas, caught the eye of industrialist Anand Mahindra. He shared a video on X, noting the irony and terming it "reverse colonization."
Evidence of reverse colonisation
The video shared on X features a company labeling itself as "London's fastest growing tiffin service."
It showcases packed lunches in containers, resembling Mumbai's dabbawalas' system.
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The video showcases how DabbaDrop, the company, opts for traditional Indian steel tiffin boxes instead of disposable plastic containers.
This choice not only provides a sustainable option but also respects and celebrates Indian culture.
Mumbai's well-known dabbawalas are individuals in Mumbai who deliver hot lunches from homes and eateries to workplaces, using bicycles and trains in the morning and returning the empty containers in the afternoon. It's a lunch delivery system for workers.
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Anand Mahindra captioned his post as, "No better¡ªor more 'delicious'¡ªevidence of reverse colonization!"
Watch the video here:
No better¡ªor more ¡®delicious¡¯¡ªevidence of reverse colonization!
¡ª anand mahindra (@anandmahindra) April 28, 2024
? pic.twitter.com/WESge3Rvni
"Reverse colonisation" typically refers to a situation where a country or region that was once colonised by another now exerts influence or control over the colonising country or region - a concept that suggests a reversal of power dynamics from the historical colonial era.
This influence can manifest in various ways, such as economically, culturally, or politically.
DabbaDrop has sustained interest, especially following a viral post in June about the company's Dabbawala system.
Check out the post here:
Foreigners copied our dabba wala Tiffin idea and launched their own Startup Dabba drop pic.twitter.com/L4ydU6Htvh
¡ª Rishi Bagree (@rishibagree) July 16, 2024
Dabbawalas not limited to UK, say netizens
The response was largely positive.
One person remarked, "Dabbawalla became a case study for a reason. To implement such strategies across cities/nations.."
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Another noted that the 'dabbawala' concept isn't confined to the UK but has also expanded to other countries.
Yet another commenter made a subtle observation, stating, "India has always been imparting knowledge to the world but never cashed in on it unlike the west."
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