Elon Musk's xAI to 'make games great again' with new AI gaming studio
After announcing xAI's new gaming studio, Musk went after Microsoft, which owns one of the biggest video game companies, Xbox, for allegedly discriminating against white candidates in its hiring process.
The world's richest man, Elon Musk, is on a new mission ¨C to make games great again. Musk has announced that his artificial intelligence startup, xAI, will launch a new AI-powered gaming studio to take on massive corporations.
Make games great again
"xAI is going to start an AI game studio to make games great again," Musk said, without giving more details about the new venture.
Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again! https://t.co/UR4nFODyfd
¡ª Elon Musk (@elonmusk) November 27, 2024
Musk, who has his hands full with his roles at Tesla, SpaceX, X, and now as the co-chair of DOGE, made the announcement while responding to Billy Markus, the co-creator of the memecoin Dogecoin.
'Games have been ideologically captured'
Markus was venting his frustration over how the online game industry has become so ¡°ideologically captured¡±.
¡°I don't understand how game developers and game journalism got so ideologically captured. Gamers have always been trolls, anti-greedy corporations, anti-bs. Gamers have always rejected dumb manipulative bs, and can tell when someone is an outsider poser. Why lean into the bs?¡± wrote Markus on X.
Musk targets Microsoft
After announcing xAI's new gaming studio, Musk went after Microsoft, which owns one of the biggest video game companies, Xbox.
Musk reposted a post on X claiming that Microsoft¡¯s gaming division was discriminating against white candidates in its hiring process.
"Microsoft¡¯s gaming division is excluding whites from being hired to work on their video games. All of their new hires are unqualified queer and black people because the company¡¯s executives have an explicit mandate against 'crusty old white dudes,'" the post read.
Responding to the post, Musk reminded Microsoft CEO Satya Nadella that such actions were illegal.
Um, @satyanadella, this is illegal ¡ https://t.co/54GC5VW5ZJ
¡ª Elon Musk (@elonmusk) November 27, 2024
Musk's war on woke
Musk, who has declared war on the woke policies of big corporations, has made his opinion clear on diversity, equity, and inclusion (DEI) policies several times in the past, calling them racist.
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