A High-End Camera Company Is Making A $1,200 Smartphone With A 'Holographic Display'

The tech industry, and even Hollywood, have always been obsessed with the idea of holograms. It¡¯s not a sci-fi movie if there isn¡¯t some sort of holographic communicator or computer at hand, and we¡¯ve been trying our hardest to make both of those things a reality. Now, a breakthrough is coming out from an unexpected source.

Image courtesy: RED

High-end camera maker RED has just announced it¡¯s launching a premium smartphone called Hydrogen One. The big news here, however, is not the phone itself. It¡¯s the ¡°holographic display.¡±

An effervescent press release for the Hydrogen One indicates that the 5.7-inch display on the smartphone somehow ¡°features nanotechnology that seamlessly switches between traditional 2D content, holographic multi-view content, 3D content, and interactive games.¡± All of this is touted to work without the need for a headset of any sort, or even glasses. How exactly is works though, is still not clear. However, in a post on the company¡¯s forum shortly after, RED founder Jim Jannard says, ¡°there is no good way to describe it until you see it.¡±

Jannard also insists their technology is something completely new and ¡°not lenticular (using lenses and magnifying glasses to give the impression of 3D) which is inferior tech in every way, has been tried many times before and failed for good reason. (see Amazon 3D Fire, LG Optimus, etc).¡±

Another thing apparent from Jannard¡¯s post, is that the Hydrogen One will draw on RED¡¯s expertise in camera building. The device will have its own rear and selfie cameras, but is designed to be modular (like the Moto Z), allowing you to later add accessories to improve the camera experience significantly.

RED says the new smartphone will ship early 2018, and is currently available for pre-order on their website at $1,195 (Rs 77,300) for the aluminium version and $1,595 (RS 1,03,300)for titanium.