End Of An Era: Apple May Finally Kill iTunes Store, 16 Years After It Began A Music Revolution

Lately, there have been rumours that Apple might be looking to shut down iTunes, in favour of splitting its jobs among various dedicated apps.

Now it looks like the rumours are true, as Apple has begun purging all of the platform's social media accounts .

Reuters

Eagle-eyed Redditors have noticed that Apple has cleared its Instagram and Facebook pages for iTunes, getting rid of all the pictures, posts, and videos. Instead, they seem to have migrated over to Apple TV counterparts on the social networks. Oddly, it's Twitter account seems to be untouched.

All signs point to an announcement at WWDC 2019, with iTunes being phased out permanently.

iTunes circa 2012 - methodshop/Flickr

Instead of the 16-year-old iTunes, Apple will instead be dividing responsibilities between its Music, Podcasts, and TV apps starting from the next macOS version

We'll likely find out additional details (if any) when WWDC kicks off later today, aside from news regarding a new Mac Pro, iOS 13, and more.

If it weren't for iTunes and Steve Jobs' genius in pitching it as the only way to save the music industry from online music piracy, we wouldn't be here right now.