iPhone 11 Is Most Sold Smartphone For The Fourth Consecutive Quarter

The COVID-19 pandemic has caused irreversible damage to not just the lives of the people but also businesses -- large and small. And this, by extension, has drastically impacted the economies around the world.

Apple

However, with several nations unlocking, things have started to heal and one of the first things to bounce back was smartphone sales. And now, a recent report has revealed that iPhone 11 was actually the highest selling smartphone consecutively for 4 quarters.

This is according to data by Counterpoint Research¡¯s monthly US Channel Share Tracker. Senior analyst at Counterpoint, Hanish Bhatia said in a statement, ¡°The iPhone 11 remained the number one seller in the US market. It has remained the top seller for four consecutive quarters due to its $699 price point hitting the sweet spot for many consumers. The iPhone 11 has also been on an almost continuous promotion, often sold for $0 or $5 with eligible trade-ins within postpaid channels. The iPhone SE and iPhone 11 Pro Max were number two and three top sellers.¡±

The data reveals that iPhone sales were going strong, even after the delay of the iPhone 12. Even though Apple sell-in comprised 39 percent share of the market, iPhone 11¡¯s popularity and iPhone SE¡¯s affordability helped Apple keep things afloat.

On the Android side of things, Samsung had a good quarter as it witnessed a double-digit year on year growth with the positive performance of flagship Galaxy S20s and Note 20s, as well as the new refreshed A series.

Research analyst Maurice Klaehne explained, "Samsung had one of the biggest YoY increases of any OEM which helped it reach a sell-in market share of 30%. Galaxy A-series devices continued to do well with the Galaxy S20 Plus 5G and the Galaxy Note 20 Ultra 5G being the best-selling premium devices for Samsung. The Galaxy S20 Fan Edition, which launched in late September, has been well-received by consumers due to the more affordable $699 price-tag, larger battery capacity, and the 120Hz AMOLED display.¡±

Overall smartphone sale in the US saw a 31 percent increase quarter on quarter in Q3 of 2020. It is still down 6 percent when compared to year on year numbers, but the bounce-back was powerful as people continued to buy phones while being locked in their homes.

Reuters

Jeff Fieldhack, another analyst at Counterpoint explained, ¡°The third quarter saw a good rebound in sales due to a few key OEMs outperforming the market despite the ongoing COVID-19 pandemic. Apple and Samsung both registered YoY growth in an otherwise declining market. Among operators, T-Mobile had an outstanding quarter, beating expectations for net additions. AT&T and Verizon also registered positive net-addition growth.¡±

He added, ¡°Over the last months, states have begun easing restrictions, including allowing longer store hours and bigger occupancy numbers. This has enabled more carrier and national retail stores to reopen. But since store traffic is still down compared to last year, all major channels are also improving their online ordering and support systems. We believe that more than 20% of all sales are now coming from online orders. For the upcoming holiday season and iPhone 12 Pro Max and iPhone 12 Mini launch, we expect this percentage to eclipse 40%.¡±