26% iPhone Users Moved To Android In 2020, Reveals Apple Data
Then data also revealed that one of the reasons for this switch was the ever-rising pricing of iPhones especially during the economic slump of the pandemic, where on the contrary, Androids were more reasonable. Also, most of this shift was seen right before the launch of the iPhone 12.
The Android vs. iOS war is ever going. Each touts to offer a better user experience and features than the other, tempting them to make the switch. And while each has its own strong fanbase, Apple¡¯s might have dwindled a little in 2020 as 26 percent of Apple users ditched their iPhones and moved to Android between Q1 and Q2 of 2020.
Reuters
Also Read: Within Just Two Weeks, iPhone 12 Became Best Selling 5G Smartphone Of 2020
This is according to a report by Android Central who got access to data from Apple¡¯s market research teams. The data was released during the Apple- Epic trial. The data is the result of market research conducted by Apple to understand how loyal their users were during 2019 and 2020.
As per the data, the percentage of iPhone users switching to Android during Q3- Q4 of 2019 and Q1-Q2 of 2020 was 19 percent, 26 percent. 26 percent and 12 percent for every quarter respectively.
Nugget of data on iPhone customers switching platforms came out in the Epic v. Apple trial.
¡ª Ben Bajarin (@BenBajarin) May 10, 2021
Apple submitted this to show people do switch (even if small) and therefore choice does exist.
Average iOS loyalty over this time period was 81%.
cc @benedictevans @asymco pic.twitter.com/koBSk7bvpK
Then data also revealed that one of the reasons for this switch was the ever-rising pricing of iPhones especially during the economic slump of the pandemic, where on the contrary, Androids were more reasonable. Also, most of this shift was seen right before the launch of the iPhone 12.
Despite this, it is crucial to note that Apple enjoys a royalty of 88 percent from iPhone users on average -- Q3 2020 onwards, for which analysts mostly give credit to the iPhone 12 series. In fact, the top smartphones sold the most globally in Q1 of 202 were the iPhone 12 models.
Also Read: Apple iPhone 12 Mini Scores Same As iPhone 12 in DxOMark Camera Review
Reuters
What about Android users shifting to iPhone?
There is no info on Apple¡¯s research that sheds light on this. However, Android Authority conducted a poll recently where it asked if they¡¯d prefer switching to iOS, and nearly a quarter of the readers agreed to make the switch if they were given one for free. 43 percent, however, weren't interested in making the move.
Are you an Android or iOS user and would you make the switch? Tell us in the comments below.
