Mark Zuckerberg Wants To 'Inflict Pain¡¯ On Apple For Comments Against Facebook

Apple and Facebook aren¡¯t really being the best of friends today with Apple launching new anti-tracking features on the iPhones with iOS 14 update that gives the user the ability to approve or disapprove tracking of data by a specific developer.

Reuters

Facebook, who earns most of its revenue by targeting ads is definitely not happy about it, and Mark Zuckerberg has even been quite vocal about it, by putting full front-page ads telling about how small developers won¡¯t be able to survive if data tracking is disabled.

But Apple and Facebook¡¯s animosity isn¡¯t new. A new profile into the clash between the two tech giants has revealed how this clash can be dated back to the Cambridge Analytica scandal in the year 2018.

When the scandal surfaced, people were surprised to the extent Facebook could go. Tim Cook too made a few comments calling Zuckerberg ¡®extremely glib¡¯ and stating how he was not aligned with the truth. This didn¡¯t sit well with Zuckerberg and he wanted to take down Apple.

Report by Wall Street Journal highlights Zuckerberg supposedly told his Facebook team, ¡°we need to inflict pain¡± on Apple.

Recently, when Mark accused Apple of affecting the way Facebook did business with its novel transparency changes, Cook retorted (although not calling out Facebook directly) condemning ¡°conspiracy theories juiced by algorithms.¡±

Reuters

The new update will put control in the hands of the users where they would be asked the level of tracking they wish to enable for a particular app. Users can choose to enable or disable everything, as per their preference. With tracking disabled, several independent app developers could lose their revenue which they earn after targeting user-specific ads based on tracking data.

Facebook spokeswoman Dani Lever insisted that the argument is not around Zuckerberg taking things personally but in fact, it¡¯s to enable a free internet in the future.