New WhatsApp Bot Will Deliver Financial Literacy To Rural Women In Maharashtra

A new WhatsApp chatbot will deliver financial literacy and MBA modules for women in rural Maharashtra. Launched by the Mann Deshi Foundation, the dedicated WhatsApp chatbot is in the Marathi language.

A press release stated that the chatbot on WhatsApp aims to enhance financial literacy and digital inclusion in underserved communities. The chatbot is envisioned to provide users with business education easily by offering access to Mann Deshi's digital MBA programme.

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Chetna Gala Sinha, Founder, Mann Deshi Foundation & Mann Deshi Mahila Bank, said, "As we celebrate 25 years of empowering women, we¡¯re excited to launch the Mann Deshi chatbot on WhatsApp that will provide women in rural Maharashtra the necessary financial and digital tools to educate, enable and empower them in today¡¯s digital world. WhatsApp¡¯s simple and accessible platform has been empowering Mann Deshi women over the years to build a thriving entrepreneurial ecosystem and this chatbot is yet another step to offer these women essential resources to achieve digital and financial independence in a digitally-forward world."

How to use the chatbot

To use the chatbot, simply send a "Hi" to +91 8623875478 on WhatsApp. Users will then receive a "comprehensive learning guide with modules on each topic, which will help to strengthen business skills and unlock the true potential of women entrepreneurs, empowering them with greater self-reliance, power and freedom over their businesses and lives."

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Commenting on the launch of the chatbot, Shivnath Thukral, Director, Public Policy India, Meta, said, "WhatsApp has been at the forefront of delivering innovative technology solutions that have the potential to power social impact in the country and we¡¯re proud to support Mann Deshi in its efforts to educate and empower women across rural Maharashtra. WhatsApp¡¯s easy, simple interface makes it one of the first digital gateways for millions and through this chatbot will enable women to access digital and financial literacy tools and scale equitable learning solutions, accelerating India¡¯s vision of a digitally inclusive nation."

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