Accelerate Start-Up Growth & Do Big This New Year With Innovative Solutions From Tata Tele Business Services

"A big business starts small," believes Richard Branson, the billionaire entrepreneur who inspired millions across the world to set up their own business. Every small business owner wishes to become a big corporation eventually. However, this transformation for any business isn't easy. If the pandemic has taught anything to a small and mid-size business (SMB), it is to never give up. For SMBs to 'Do big' in the new year, they will need to be innovative and make use of technology to address challenges while scaling up.

Challenges for SMBs to Scale Up in India

In India, SMBs face innumerable challenges on their path to growth and scale. They do not have access to the most advanced technologies and often rely on legacy technology solutions and services. During the pandemic, businesses had to switch to digital modes to sustain themselves and enterprises that relied on legacy technology for their operations could not thrive. And to adapt to newer technologies, businesses need the right amount of capital, which brings us to the third challenge. Most of the time, newer technology solutions are priced in a way that may not be affordable for SMBs that are in their growth stage.

For those SMBs, who can access modern technology solutions to grow their business, a fourth challenge of rising cyber threats stands in the way, which can prove detrimental to its sustenance. Further, SMBs lack the marketing resources of a large enterprise. Having a great business product is not enough if it is not reaching its target customer. And to address that, SMBs need to invest in the right marketing strategies, solutions, and services that resonate with customers to drive growth.

With so many challenges in their way, can SMBs really thrive and scale up their operations and expand their markets? The answer is simple: Yes, and we¡¯ll tell you how!

Digital Solutions That Help SMBs ¡®Do Big¡¯

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The new normal is all about digital transformation, and if SMBs opt for it, they can certainly ¡®Do big¡¯. Digital adoption can not only ensure operational excellence for SMBs but also make them resilient.

And here, cloud paves the way, allowing SMBs to shift their business applications from legacy technologies to state-of-the-art cloud solutions. Cloud solutions are ultra-flexible and scalable that means it provides them the ability to ¡®pay-as-you-go¡¯ for features they need and the ability to scaleup or down without much hassle. SMBs can optimize their IT expenditure using a cloud model by eliminating the need for additional investment in upgrades and allowing them to use their limited capital wisely.

With many SMBs now operating in a distributed work environment with an optimal mix of ¡°work-from-home¡± and ¡°work-from-office¡±, they need solutions that enable seamless communication and enhance the collaboration of the employees accessing company resources from different geographies. Furthermore, need for enhanced digital agility has made migration of workloads to cloud an important business imperative.

SMBs need a comprehensive suite of Cloud-based solutions across communication, collaboration, cyber security, and infrastructure to drive their digital transformation and enable scale. They need:

- Superior cloud infrastructure to build operational agility.

- Integrated, omni-channel cloud-based communication platforms to drive enhanced customer engagement and experience.

- Robust and secure digital connectivity solutions to ensure that all stakeholders can remain connected, and operations can run seamlessly.

- Cybersecurity: To address the threat of cyber-attacks, comprehensive security solutions such as email security, endpoint security, a virtual firewall, multifactor authentication, and web security are critical.

Another key factor that plays a catalytic role in growth of a business is ¡®marketing¡¯ their offering in an effective way. For this, SMBs need effective marketing solutions. Solutions such as Cloud Communication, Omni-Channel Marketing Solutions, Hosted IVR, Call Register Services, Toll-Free services, and SMS solutions can empower them to drive higher reach, enhanced engagement, and delightful experience across the customer journey.

Tata Tele Business Services: A Digital Enabler for SMBs

With years of experience in digital transformation, Tata Tele Business Services (TTBS) aims to be the progressive digital catalyst that an SMB needs as it begins to scale up its digital transformation. Their teams with deep knowledge and expertise of industry processes, technology, and more, can help scale operations and accelerate growth. TTBS has the largest portfolio of all information and communication technology (ICT) solutions that a SMB will require as it braces for scaling up in the new year!

When an SMB partners with TTBS, they not only get access to their innovative services and solutions, they also get best-in-class partnerships from multi-disciplinary teams who are well aware of the advance tech solutions and what works well in the industry. Based on years of experience and knowledge, they offer customized solutions, which in turn help businesses to grow and expand their markets across geographies. TTBS has pioneered industry-first solutions such as Smart Internet, Ultra-Lola, SIP Channel on demand, and more that offer cutting-edge innovations to their customers helping them make their operations more efficient.

Another thing that sets TTBS apart from others is their customer-centric approach which is inherent to its business vision. Focusing on the customer and ensuring that solutions are customized as per their needs takes precedence at TTBS, and this is what an SMB needs in its growth phase. And, all of this is offered at an affordable and competitive price, which in turn helps SMBs manage their costs.

Success Stories for The Win

Over the years, TTBS has helped many SMBs in India scale up and enhance their business profitability. And here¡¯s how effective, seamless, and advanced solutions provided by TTBS helped them achieve their business goals.

Varun Ramesh, Director, Pothys says, "We have always aimed to be a truly digital organization, but the pandemic and the ensuing disruption pushed us to get there faster. TTBS offered us the right solutions and services at the right time, which is what is expected from a true digital partner."

Siddharth Dharmadhikari, Trustee of Chanakya Mandal Pariwar says,¡°Smartflo Cloud Communication suite is a wonderful product. It has helped us streamline our incoming inquiry handling, create a seamless workflow, automate our processes, and improve our productivity by leaps and bounds.¡±

A leading Noida-based digital asset protection firm says, "TTBS helped us work through all the technical details of connecting different systems and developing a Cloud infra. The native solution in Microsoft Azure does all that we wanted it to do."

Putting it plainly, Tata Tele Business Services can not only help in driving the digital transformation of a small and medium business but also help it become future-ready and ¡®do big¡¯ in the new year. Know more about TTBS and their innovative solutions here.