A 3D Anamorphic Installation About ¡®Change Ho Toh Large Ho¡¯? Here's What The Hype Is All About
To capture the attention of the youth of today, an innovative campaign was designed and installed at Carter Road, Mumbai last month. Now, its next stop is Gurgaon!
The youth of today love to live their life with all things 'large'. Be it oversized clothes or large sized dreams-everything in that league appeals to them. So, why wouldn't a massive hyper realistic Anamorphic Installation not capture their fancy? Keeping in mind that Gen-Z believes in 'dreaming, achieving, inspiring' in a large fashion, Seagram's Royal Stag unveiled its latest campaign 'Change Ho Toh Large Ho'.
Along with it, it unveiled an Anamorphic Innovative Customer Experience in the most premium location at Mumbai in December, 2022 and it got everyone talking. Yes, you heard it right!
Wondering what the hype is about? Here goes.
A Massive 3D Installation Of The New Stag!
In an attempt to mirror the bold ideology of Gen-Z, they went all out to use tech innovation and unveil its new stag avatar with a giant Anamorphic Innovative 3D installation at Carter Road, Mumbai. The new stag in the innovative and mind-boggling 3D display not only conveyed the brand's ideology but also managed to get everyone's attention with its never-seen-before storytelling format and beautiful imagery.
Using 3D animation like never before, the installation had elements pop out in a life-like manner and that alone, left everyone in awe. Created by their agency Wavemaker India, the massive installation certainly turned out to be a hit in Mumbai.
Have A Look At The New Stag For A Generation That Lives It Large:
And, to take the campaign to the next level, Gen-Z's favourite star, Ranveer Singh was roped in. The star, whose passion and rigour inspires the youth today, personified the campaign's ideology in his own words, "Act chota ho ya bada, impact sirf large ho, Change Ho Toh Large Ho!" And, well it certainly did the trick and got the youth talking about it.
Next Stop For Living It Large: Gurgaon!
Having left Mumbai in a frenzy with this cool and innovative campaign, Seagram's Royal Stag is all set to bring it to Gurgaon this month. With all the buzz about the Mumbai installation already taking over social media, it is expected that the Gurgaon installation will be viewed by over half a million people!
Now that certainly has 'Large' written all over it. Don't we all agree?
