Amazon SMB Impact: These Success Stories Of Small And Medium Businesses Across India Will Leave You Inspired!

From their very first day in India, 7 years ago, Amazon has been singularly focused on empowering the growth of small and medium businesses including traders, manufacturers, local neighbourhood stores, kiranas and offline retailers in the country. Small and medium businesses (SMBs) are the growth engine of the Indian economy and have been a fundamental part of its business worldwide and in India. But the pandemic led to a shift in consumer behaviour, with customers opting to make more of their purchases online. This accelerated an online shift, with more businesses leveraging the online marketplace to reach and cater to individuals across the country.

So what did this leave the SMBs with?

Today, more than 10 lakh SMBs in India are working with Amazon in India as showcased in the 2020 Small and Medium Business (SMB) Impact Report highlighting how the company benefits more than 10 lakh SMBs including sellers, delivery and logistics partners, neighbourhood stores, enterprises, developers, content creators and authors in India. The growth and success of these SMBs further enable them to provide a livelihood to lakhs of people. The report marks some of the key milestones achieved by the SMBs who have seen success with Amazon and highlights the impact of digitization on entrepreneurs and businesses across sectors.

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And if you want to take a sneak peak into some of the success stories of SMBs that Amazon has supported and promoted over the years, here it is.

Pure Brot by Impossible Foods

Urban lifestyles often mean giving up on fresh farm-picked eatables. Vivan Futehally, is addressing this challenge with his venture - PURE BROT BY IMPOSSIBLE FOODS - which is striving to bridge the gap between a farmer and the urban consumer. ¡°We operate out of Alibaug and that has its own set of supply chain challenges. While we are nearly four hours from the nearest city, with Amazon Business it is just a click away. We buy everything¡ªfrom large equipment to cleaning supplies to coco peat, planting trays¡ªfrom Amazon Business.

The key reason why Impossible Foods is using Amazon Business is that they are efficient. It makes our lives easier and our growth path quicker.¡± With Amazon¡¯s dedicated business platform, their idea was transformed into reality, and this food products business from Alibaug was able to make the right choices. In addition, the platform¡¯s other advantages, such as GST invoices for claiming input credit tax, have helped this organic food producer. In the year 2020 alone, there has been a 64% increase in monthly order volumes on Amazon B2B marketplace.

JackInTheBox

Mumbai-based Mudita Todi Ajmera and Ashish Ajmera wanted to bridge the gap between the changing attention span of children and the toys that cater to them. Today Jackinthebox has lakhs of customers across 15 countries. They set up JackInTheBox in 2015 to make toys that nurture the curiosity, creativity and imagination of children through carefully planned activities. Their larger vision was always about making it a global brand, which drove them to register with Amazon Global Selling. ¡°Since joining the programme four years ago, we have secured lakhs of customers across 15 countries. Our revenue has grown 2X YOY and we are now competing with some of the biggest names in the sector. With Amazon, we have been able to become a brand that is among the top craft toy brands in the world, and our Made in India products are loved by customers everywhere.¡±

Today, Amazon Global Selling enables more than 70,000 Indian exporters to sell millions of ¡®Made in India¡¯ products to customers worldwide through its 15 international websites in countries such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia and Singapore.

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While Amazon Global Selling helps Indian entrepreneurs make a mark internationally, yet another initiative called Amazon Launchpad supports young businesses and entrepreneurs to showcase their cutting edge products to millions of customers. One of the 900,000+ unique products offered by 1000+ emerging brands across 30 different product categories, is Levizo. The brainchild of Lavish Bansal, Levizo is in the business of selling men¡¯s cotton shirts. In the two years since joining Amazon Launchpad, Lavish seen Levizo become more successful with every passing day. ¡°The success of Levizo, due to the increased brand visibility through the Amazon Launchpad storefront, which has led to a rise in the awareness and purchase of men's shirts. We registered a marked increase in our sales and achieved our first ? 1 crore sale during the recent festive season. Selling on Amazon.in has allowed me to expand my business and add 20 new members to my team.¡±

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During the last few months, thousands of Indian MSMEs have successfully fulfilled customer needs across Indian and around the world. In these challenging times, technology has been a key enabler for the revival of the affected businesses.

So, if you are a small or medium business owner, contact Amazon now!