Influencer's Genius Method Of Getting Gen Z Hooked To Print Media, Newspapers Is Winning The Internet
This TikTok influencer is bringing about a change in how Gen Z treats print media. She is translating news from papers and Gen Z is apparently listening.
There¡¯s been a rising concern about the apparent decline in media literacy, with an increasing number of individuals, particularly Gen Z, lacking this vital ability. Widespread misinformation has made it challenging to distinguish between fact and fiction, and it appears that many young people have lost their ability to effectively analyze and interpret media content.
Enter Kelsey.
Who is Kelsey Russel and how is she getting Gen Z hooked to newspapers?
Twitter
Bringing a ray of hope in these times of bleakness is Kelsey Russell, a 23-year-old grad student at Columbia. Russel is trying to revive the dying status of print media among the true natives of the internet who are much too familiar with flashy headlines on social media posts than what is actually happening in the world.
While reading a copy of the New York Magazine, Russel said in a video, ¡°I¡¯m just your media-literate hottie that¡¯s gonna help you decide what print media you want to get invested in.¡±
Is Her Genius Method Working For Gen Z?
Recently, Russell initiated a TikTok series in which she documents her daily discoveries from reading the physical edition of The New York Times. As a special request for her 23rd birthday, she asked her family for a subscription, and her inaugural video in the series delved into her insights from the newspaper's Sunday edition.
Russell's enthusiastic and straightforward news summaries have gained significant traction, with certain videos amassing thousands, and even millions, of views.
I don¡¯t remember where I read about TikTok user @kelscruss but she reads the paper online (check out her account!) and this all seems to fit with an interest in news https://t.co/KU3Qk0m2Y9 pic.twitter.com/OhgJgMh8V1
¡ª Lia Haberman (@liahaberman) September 7, 2023
Recognizing her growing influence, publications like the Washington Post and the Wall Street Journal have provided her with subscriptions in anticipation that she might include their stories as well.
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I'm a dynamic and creative content writer with an insatiable passion for pop culture and the latest trends. Armed with a keyboard and a keen eye for what's hot, I craft engaging narratives that captivate readers and keep them on the pulse of what's happening on the internet. For almost two years, I've been committed to providing fresh and fascinating content. I began with celebrity news and movie reviews and have since moved on to viral internet sensations and rising trends.
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