World Record For The Longest Bra Chain Broken By Rhode Island Breast Cancer Awareness Campaign

A Rhode Island breast cancer awareness campaign has finally made it to the record books after decade-long bra collection drive.

Jennifer Jolicoeur, President and Founder of Athena¡¯s Home Novelties, spent 10 years attempting to achieve the longest bra chain and she did.

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The record attempt was first planned in 2009 and was inspired by an employee who was diagnosed with breast cancer in 2007. She said the group had since been collecting donated bras, and had even procured bras signed by celebrities including John Cusak, Keifer Sutherland and Hulk Hogan.

At the time, she thought the campaign would be over within a year, ¡°I thought it was going to take like 6 months,¡± she said.

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"I feel like I saw the best in people, and I feel like I did something beyond connecting bras. I connected people," the ValleyBreeze quoted her as saying.

The attempt began on Friday, 4 October 2019 - during Breast Cancer Awareness month - at the River's Edge Sports Complex in Woonsocket, Rhode Island, where volunteers from the community, politely referred to as ¡°hookers¡±, came together on the field to begin hooking the bras together, reports the Guinness World Records.

Reports state that only six people showed up on the first day, but that didn¡¯t stop Jennifer and her team from going for it anyway. They persisted in their effort to hook the bras together, and managed to hook a total of 196,564 bras in two-weeks. The group managed to beat the previous record of 166,625 bras, which was set in Australia in 2009.