January actor brand reputation rankings: 'Love Scout' star Lee Jun Hyuk tops the list, Lee Jung Jae of 'Squid Game 2' shines
The Korean Business Research Institute has unveiled the brand reputation rankings for actors, this time for January, based on a thorough analysis of several key factors. The rankings were determined from December 27 to January 27.
As is customary every month, the Korean Business Research Institute has unveiled the brand reputation rankings for actors, this time for January, based on a thorough analysis of several key factors. These factors include media coverage, participation, interaction, and community indexes. The rankings were determined by assessing the public and media presence of 100 actors who appeared in a range of dramas, movies, or OTT content from December 27 to January 27.
This data-driven evaluation considers how these actors have engaged with their audiences and their visibility across various platforms, offering an insightful overview of their position in the entertainment industry over the past month. Now, let¡¯s take a closer look at who made it to the Top 5, along with the other notable actors who followed.
Lee Jun-hyuk
The lead star of the hit show "Love Scout" is leading the pack this month. He claimed the top spot with a brand reputation index of 10,689,968. He is also best known for his role as Seo Dong-jae in the drama "Stranger".
Choo Young Woo
Renowned for his role in "The Tale of Lady Ok", has secured second place in this month's brand reputation rankings with a brand reputation index of 10,262,219. He previously earned a nomination for "Best New Actor" at the 2021 KBS Drama Awards, thanks to his impressive performances in "Police University" and "School 2021".
Lee Jung Jae
In third place is the actor known for his role in "Squid Game 2", with a brand reputation index of 10,102,552. He has earned numerous accolades, including an Emmy Award, a Screen Actors Guild Award, six Baeksang Arts Awards, and nominations for a Golden Globe and Gotham Award.
Hyun Bin
The star of "Harbin" takes fourth place with a brand reputation index of 7,864,413. He gained widespread recognition for his role in the 2019 hit series "Crash Landing on You", which became a gateway K-drama for many viewers.
Jo Yu Ri
Rounding out the top five is the actress from "Squid Game 2", with a brand reputation index of 7,656,777. She is also known as a former member of the South Korean¨CJapanese girl group "Iz*One".
Other actors on the list:
6. Cha Joo Young
7. Park Gyu Young
8. Han Ji Min
9. Lee Byung Hun
10. Gong Yoo
11. Yoo Yeon Seok
12. Chae Soo Bin
13. Song Joong Ki
14. Lim Ji Yeon
15. Won Ji An
16. Lee Min Ho
17. Lee Se Young
18. Go Youn Jung
19. Yim Si Wan
20. Kim Jae Won
21. Lee Yi Dam
22. Kim Jung Hyun
23. Lee Hyun Wook
24. Ju Ji Hoon
25. Jeon Yeo Been
26. Heo Nam Jun
27. Roh Jae Won
28. Lee Jin Uk
29. Lee Je Hoon
30. Lee Su Hyun
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Karen Noronha is a versatile journalist with a passion for sports and K-pop. With over 7 years of experience at publications like IBTimes UK, DNA, and OTTPlay/DesiMartini, she seamlessly transitions between covering global athletic events and the dynamic world of K-pop.
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