Lovely Runner star Byeon Woo Seok edges out BTS and Cha Eun Woo to secure top model rank in February
Lovely Runner fame Byeon Woo Seok has topped brand reputation rankings for February, proving his enduring appeal. The actor has edged out popular K-celebs, including the global phenomenon BTS, the wildly popular girl group BLACKPINK, and singer-actor Cha Eun Woo to grab the top spot.
It's been almost 10 months since the premiere of Lovely Runner, but Byeon Woo Seok's popularity hasn't fazed. The breakout star of 2024 continues to charm fans despite being absent from the acting scene and has now been ranked as the top advertising model for February 2025, beating out the likes of BLACKPINK, Cha Eun Woo, and even BTS despite their highly anticipated comeback.
Byeon Woo Seok secures top model rankings in February 2025
Byeon Woo Seok is dominating both the acting and modelling worlds. A favourite among top brands, his ability to connect with consumers and make a lasting impact is undeniable. As a result of the same, the actor has been ranked as the top advertising model for February 2025, according to the Corporate Brand Reputation Research Institute.
The institute analyzed over 25 million data points, evaluating indicators such as consumer engagement, media coverage, and communication impact, to crown the Record of Youth star with the top model title. The analysis revealed that the actor's brand reputation is characterized by positive traits like sincerity and dedication, earning him an impressive 92.01% positive sentiment score.
Byeon Woo Seok beats BTS, BLACKPINK, and Cha Eun Woo to grab the top spot
Byeon Woo Seok was followed closely by the girl group BLACKPINK in second place and singer Lim Young Woong in third. Other notable celebrities, including soccer player Son Heung Min, boy band BTS, and singer-actor Cha Eun Woo (ASTRO), also secured spots within the top 10, solidifying their strong brand presence.
How are brand rankings calculated?
The rankings are determined by a comprehensive analysis of consumer behaviour, brand engagement, and media coverage to evaluate the strength of a celebrity's brand reputation.
Byeon Woo Seok seems to have struck a chord with audiences, thanks to his genuine and charming persona, which has further cemented his position as a top-tier brand ambassador. His ability to connect with consumers and fans alike and maintain a positive image has been a key factor in his success, making him the most sought-after face by brands.
Byeon Woo Seok's upcoming drama
Byeon Woo Seok has grabbed yet another big project after the success of his latest outing Lovely Runner. The actor will star opposite singer-idol IU in the upcoming drama Wife of a 21st Century Prince.
The drama has been set in an alternate Korea where a constitutional monarchy is still in place. While IU plays the role of a chaebol heiress, a brain behind the biggest family that spearheads Korea's biggest conglomerate but is still deemed a conglomerate. Byeon Woo Seok will star as Lee Ahn, whose only accomplishment is his inherited identity as a member of the royal family, the second son of the king to be precise. Despite their star-crossed fates, the duo finds their heartstrings tugged, setting the stage for a passionate romance.
The MBC show is set to premiere in the second half of 2025.
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As an Entertainment Content Writer with 3+ Years of experience, I have been keeping a keen eye on who wore what. A self confessed Koreaboo, I am your fangirl next door. Ps: I take pride in saying that I grew up watching "It's Controversial" as a kid.
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