SEVENTEEN leads, BTS dominates despite hiatus: February boy group brand reputation rankings
The rankings are based on consumer participation, media coverage, interaction, and community indexes, analyzed using big data collected from January 8 to February 8. Let's dive into the Top 5 and see how the rest of the rankings unfold!
When it comes to K-pop, countless groups debut every year, but only a select few rise to the top. To determine which boy groups are leading the industry each month, the Korean Business Research Institute has released the brand reputation rankings for February.
The rankings are based on consumer participation, media coverage, interaction, and community indexes, analyzed using big data collected from January 8 to February 8. Let's dive into the Top 5 and see how the rest of the rankings unfold.
SEVENTEEN
Members: S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino
The 13-member group maintained their position at the top of this month's rankings with a brand reputation index of 5,418,828. Their positivity-negativity analysis showed an impressive 92.21 percent positive reaction.
BTS
Members: Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook
Despite being on a hiatus as a group for more than 2 years, they still continue to dominate. They maintain their position at second place with a brand reputation index of 5,188,423 for February.
Stray Kids
Members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N
Meanwhile, the group from JYP Entertainment climbed to third place this month, earning a brand reputation index of 2,628,900.
BIGBANG
Members: G-Dragon, Taeyang, and Daesung
The group claimed the fourth spot with a brand reputation index of 2,531,841, maintaining their strong presence despite limited group activities. While individually they are going strong, fans are awaiting group projects.
TWS
Members: Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin
The rookie group made an impressive entry into the rankings, rounding out the top five with a score of 2,455,079, proving their growing influence in the industry.
Check out the top 30 for this month
6. EXO
7. SHINee
8. ENHYPEN
9. Super Junior
10. NCT
11. THE BOYZ
12. INFINITE
13. ZEROBASEONE
14. TXT
15. BTOB
16. MONSTA X
17. ASTRO
18. RIIZE
19. GOT7
20. TVXQ
21. Wanna One
22. BOYNEXTDOOR
23. 2PM
24. CRAVITY
25. TREASURE
26. ONEUS
27. ONF
28. EVNNE
29. VIXX
30. HIGHLIGHT
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Karen Noronha is a versatile journalist with a passion for sports and K-pop. With over 7 years of experience at publications like IBTimes UK, DNA, and OTTPlay/DesiMartini, she seamlessly transitions between covering global athletic events and the dynamic world of K-pop.
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