'Good Old Days': Anand Mahindra On The Time When One Could Buy A Jeep For Rs 12,000
According to a 1960 print advertisement, one could get a Mahindra jeep for Rs 12,421 after availing of the discount of Rs 200.
Buying a sturdy jeep from a good automobile brand, especially in the year 2022 would mean shelling out lakhs of rupees. But back in 1960, things were much cheaper than they are now.
Industrialist Anand Mahindra did shed some light on the 'good old days' when a Mahindra jeep was much cheaper than it is now. The CEO of Mahindra Motors shared an old print advertisement showing the price of a Willys CJ 3B Jeep at Rs 12,421. The newspaper ad was published to announce the discount of Rs 200 on the jeep.
Along with the picture, Mahindra wrote, "A good friend, whose family has been distributing our vehicles for decades fished this out from their archives. Aaah the good old days¡when prices headed in the right direction!"
A good friend, whose family has been distributing our vehicles for decades fished this out from their archives. Aaah the good old days¡when prices headed in the right direction! pic.twitter.com/V69sMaM98X
¡ª anand mahindra (@anandmahindra) March 6, 2022
Many jokingly asked if they could avail the jeep at the same cost today. Many even wished they could go back in time and buy the jeep at the price provided. Some even remembered the times when they would roam around in the jeep back in the days.
Very good price. Can we still avail?
¡ª Shravan (@shravansampath) March 6, 2022
We used to take this beauty to college till 90. My friend had one. Once on Kemps Corner bridge a car banged from behind. Nothing happened to our Willys but the poor guy must have spent a good amount to get his bonnet in place.?
¡ª Dinesh Joshi (@dnjoshispeaks) March 6, 2022
Rs 12421 in 1960 equel to around Rs 10.5 L today.. Getting a #mahindrathar around Rs 13L today with all best in class features and security is fair deal and good bargain pic.twitter.com/yjl0zcI8cI
¡ª MadhuSudan (@m_sudan) March 6, 2022
And what a coincidence...My 1965 tourer CJ 3B getting ready for yet another stint !! These machines were built to last forever pic.twitter.com/auomdBEpGt
¡ª Sudip Sengupta (@sudipsn) March 6, 2022
When someone asked Mahindra to book two jeeps at the price of Rs 12,000 the industrialist had a very witty response to it. He said, "Well you could buy 10 cars for that much; except they¡¯re Thar die-cast toy collectables."
Well you could buy 10 cars for that much; except they¡¯re Thar die-cast toy collectibles¡! https://t.co/HtvBzMpI6U pic.twitter.com/JsZEyvt6sb
¡ª anand mahindra (@anandmahindra) March 6, 2022
Today, the much-admired jeep costs a whopping Rs 4.5 lakh and above. The Mahindra Thar jeeps however are much costlier. These jeeps are expensively priced between Rs 12 lakh to Rs 15 lakh.
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Building, coordinating and crafting engaging content for lifestyle brand 'Evolve' at Indiatimes. Successfully revamping the lifestyle section including topics such as mental health, relationships, self, skin care, music etc. I collaborate with experts from various fields to gather insights and create well-structured pieces.
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