Video Reveals Enormous Gathering Outside Varanasi's Inaugural Starbucks Outlet

Starbucks, the world-renowned coffee brand, recently launched its first location in Varanasi, Uttar Pradesh. While many questioned if a high-end coffee shop could operate in a smaller Indian city, a video has proven them incorrect.

What happened at the first Starbucks store in Varanasi?

A massive swarm of consumers is spotted inside the store, vying for space was seen | Image: X

The video circulating on social media depicts long lines outside the freshly opened outlet, emphasizing the public's enthusiasm and the coffee shop's popularity.

Many two-wheeler vehicles can be observed parked outside the store. Meanwhile, a massive swarm of consumers is spotted inside the store, vying for space.

Who recorded the incident?

This video was shared by X user Aaraynsh. Previously, it was believed that Starbucks would not flourish in small towns due to a lack of demand for their ?300 coffee. Meanwhile, Varanasi," the video's caption read.

Reacting to the video, one user remarked, "It's just an opening ceremony, which is why people want to try it, but it will be successful thanks to social media status."

Another person wrote, ''I didn't see this coming in a million years! "Rameshwaram cafe feels."

A third remarked, ''In the opening days, you will find the same wait, merely to get clicked with a Starbucks cup and post it on Instagram; after a few days, only real coffee enthusiasts will come. When it first opened in Indore, there were lines that stretched for 2-3 hours to get into the cafe. Check the video here.

People earlier : Starbucks wouldn't succeed in small towns because nobody would buy a ?300 coffee.

Meanwhile Varanasi : pic.twitter.com/KYfSJt1WQ3

¡ª Aaraynsh (@aaraynsh) March 29, 2024

When did the Starbucks open in Varanasi?

Previously, internet users were impressed by the store's magnificent royal-themed decor. Notably, the coffee shop company renovated an old structure and transformed it into a new aesthetically pleasing outlet.

Many people uploaded photos and videos of the coffee shop, praising its architecture, atmosphere, and stunning design. The new Starbucks location in Varanasi debuted on March 22.

Starbucks India is a 50:50 joint venture between Tata Global Beverages and Starbucks Coffee Company. The organization has a presence in thirty locations across India.

The first Starbucks in Varanasi ?? pic.twitter.com/OyJhsGA0Nk

¡ª Aaraynsh (@aaraynsh) March 22, 2024

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