New Zealand Supermarket First Ever To Use ¡®Period¡¯ Label On Menstrual Products

New Zealand is continuously setting a precedent for other countries on how to be open about matters that are considered taboo, by calling a spade, a spade.

In what is probably the first of its kind move in the world, a supermarket chain in New Zealand will label menstrual products with the word ¡®period¡¯ now.

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Retailer Countdown operates 180 stores across the country, and it claims that no other local or international retailer has previously labelled its menstrual products with the word ¡®period¡¯, reports Independent.

Instead of using the euphemistic language such as ¡®sanitary¡¯ and ¡®feminine hygiene¡¯ to describe items including tampons, menstrual cups and pads, these products will be labeled under the tag ¡®period¡¯.

Calling a spade a spade! Good on ya New Zealand. https://t.co/qB9KzBiaqE

¡ª ajara pfannenschmidt (@nagare_ip) June 26, 2020

If you talk to women around, most of them will have multiple stories about how when they went out to buy ¡®sanitary napkins¡¯ or ¡®female hygiene products¡¯, they are first wrapped in a bundle of newspapers then put in a black colored polybag so that no one knows what ¡®personal¡¯ stuff they have bought. This is just one example of how taboo around menstruation or period is accentuated.

Earlier this month New Zealand announced that all schoolgirls there will have free access to sanitary products. The move aims to tackle period poverty and ensure that girls do not miss school simply because they cannot afford basic hygiene products.

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With its progressive approach towards reaching out to youth, teaching them about consent, sex, body image, cyber bullying and other important issues, the New Zealand government is setting an example for the entire world - one we hope a lot more countries can emulate.