What We Need: Rihanna's Lingerie Brand Savage X Fenty Show Had Women Of All Colors & Sizes
Rihanna is the undisputed queen of pop music in the industry. With Fenty she is dominating the make up industry as well. Fenty&rsquos diverse range of foundation and color shades points towards the fact that inclusivity of women of all colours has always been her priority.
Rihanna is the undisputed queen of pop music in the industry. Being a person of colour hasn't always been easy for her, but she has retained her identity with pride. Now with Fenty, she is dominating the make up industry as well. Fenty¡¯s diverse range of foundation and color shades points towards the fact that inclusivity of women of all colours has always been her priority.
Beauty gurus all hailed the queen when she entered the makeup industry and Fenty has now become one of the most competitive brands. However, she has no plans to stop. Fenty is now expanding to clothing and recently Savage X, Fenty¡¯s lingerie line had a show.
The models of the show were women of all shapes and sizes, and people naturally drew comparisons with Victoria¡¯s secret - the lingerie brand that had long since ruled the market but is now actively losing its hold. Victoria¡¯s Secret promotes an ideal idea of a woman¡¯s body - the 36-24-36 model - but women are waking up to how that is rarely a reality.
Victoria's Secret may want to take a few cues from Rihanna.
¡ª Bloomberg TicToc (@tictoc) September 16, 2019
Her Savage X Fenty show proves that diversity and inclusion resonate with lingerie consumers pic.twitter.com/a3JM2GJ7BA
More and more women are embracing their bodies, refusing to fit into society¡¯s idea of the ¡®perfect looking¡¯ woman. Hence clothing brands have to now make adjustments and be more inclusive. Still there are brands that do not produce clothes for women of all shapes and sizes and the customers are quick to dump such brands.
Fenty, realising the need of the hour, has launched an all inclusive range of lingerie. The Savage X Fenty show had models of all shapes and colour, showcasing the wide range of lingerie.
Other brands can surely learn from what Rihanna is trying to do in the industry, because girl, she ain¡¯t playing for fun. She is not only making a mark in the market but she will be swallowing the businesses of brands like 2D Victoria¡¯s secret.
