Parle-G's Time-Honoured Logo Replaced By Influencer Image Following Viral Video, Reactions Pour In
Parle-G replaced their trademark logo with a photo of Zervaan J. Bunshah, an Instagram influencer.
The well-known biscuit business Parle-G has unexpectedly changed its distinctive emblem by substituting a photo of a well-known influencer.
The choice was made in response to a social media user-generated viral reel that starred an influencer.
This sudden break from the brand's long-standing heritage suggests a deliberate change in Parle-G's approach to reaching a younger, more engaged audience online.
The audacious approach is expected to ignite discussions about the changing dynamics between established companies and social media influencers since the internet is a flurry of rumours and opinions.
Who Has Become The New Face Of Parle-G Logo?
The iconic mascot of the renowned Parle-G biscuit packaging has been replaced with the face of Instagram sensation Zervaan J. Bunshah.
We want to inform you that it is only temporary before you rush to inquire about it.
Parle-G developed the packaging following the widespread success of Zervaan's Instagram reel.
What Happened?
Credit: Instagram
In his reel, Zervaan may be jokingly debating a difficult question.
Amidst the upbeat Bollywood song "Ey ji Oo ji" from the movie "Ram Lakhan," he inquired, seeming perplexed, "If you meet the owner of Parle-G, do you call him Parle sir, Mr. Parle, or Parle G?"
Bunshah attracted the attention of Parle-official G's Instagram account, known for its funny observations and Parsi caricatures.
They wrote, "Bunshah ji, you can call us the OG."
Credit: Instagram
Still, it's not everything! Brand Parle-G, linked to fond childhood memories and nostalgia, welcomed the joke with a clever quip.
Zervaan's image replaced the well-known photo of a little girl on the package on the company's official account. "@bunshah ji, what say you?" they wrote.
When Did This Happen?
Credit: Instagram
Zervaan shared the video just a few days ago, and since then, it has gone viral all over social media.
Where Can You Watch The Post?
You can watch the video on Zervaan's Instagram handle.
How Did The Internet React?
The kind act also thrilled online users, with many referring to the content producer as fortunate.
Credit: Instagram
Credit: Instagram
What do you think about it? Do let us know in the comments.
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