Pink Tax Described As Shameful Gender Bias By Kiran Mazumdar-Shaw, Asks Women To Take Action

In a bold statement against what she terms "shameful gender bias," renowned entrepreneur Kiran Mazumdar-Shaw has called attention to the phenomenon known as the "pink tax."

The pink tax refers to the higher prices often charged for products marketed toward women than similar products marketed toward men.

Mazumdar-Shaw, the founder of Biocon Ltd., a biopharmaceutical company based in India, has urged women to take action against this discriminatory pricing practice.

She asserts that such pricing disparities not only perpetuate gender stereotypes but also contribute to economic inequality.

Mazumdar-Shaw's call to action underscores the importance of challenging societal norms perpetuating gender-based discrimination in consumer markets.

In this article, we delve into Mazumdar-Shaw's stance on the pink tax and explore her recommendations for combating this form of gender bias.

What Is Pink Tax?

Kiran Mazumdar-Shaw calls pink tax 'shameful gender discrimination', asks women to oppose it | Image: Amazon

he World Economic Forum notes that while men and women frequently purchase similar everyday items, studies reveal that products specifically aimed at and advertised to women are occasionally priced higher than equivalent products marketed toward men.

This discrepancy is commonly referred to as the "pink tax."

Mazumdar-Shaw Stand On Pink Tax

Kiran Mazumdar-Shaw utilized a platform to disseminate a video concerning the 'pink tax' concept.

She shared a retweet from Dr Sanjay Arora, who highlights the disparity in pricing between men and women for certain products despite them being "of the same size and quantity" from various brands.

Kiran Mazumdar-Shaw calls pink tax 'shameful gender discrimination', asks women to oppose it | Image: X

In the video, Dr Arora mentions, "Are you aware that products aimed at women in the same category are significantly pricier than equivalent products marketed towards men, despite having the same size and quantity?

This phenomenon is known as the 'pink tax,' where women pay more for identical products."

He proceeds to provide several examples from various industries, such as skincare and clothing, where women are charged higher prices for comparable products.

Kiran Mazumdar-Shaw shared the video on X and commented, "Pink Tax! A disgraceful gender bias that women should combat by boycotting such products!"

Where Can You Watch The Video?

You can watch the viral video on X posted by @kiranshaw.

Pink Tax! A shameful gender bias that women must respond to by shunning such products! pic.twitter.com/U3ZQm2s7W9

¡ª Kiran Mazumdar-Shaw (@kiranshaw) March 12, 2024

How Did The Internet React?

The video posted just a few hours ago has garnered over 114K views with nearly 900 likes.

It has sparked diverse reactions from viewers, with people sharing various comments in response to the content.

Internet reacts to Kiran Mazumdar-Shaw calls pink tax shameful gender discrimination, asks women to oppose it | Image: X

Internet reacts to Kiran Mazumdar-Shaw calls pink tax shameful gender discrimination, asks women to oppose it | Image: X

What do you think about it? Do let us know in the comments.

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