¡®Our Subs Don¡¯t Implode¡¯: Subway Slammed For Mocking Titanic Sub Implosion On Billboard
Subway, the popular sandwich chain, faces severe backlash for its recent advertising campaign, derogating the tragic Titan submersible disaster. A billboard outside a Subway restaurant in Georgia prominently displayed the slogan: "Our subs don't implode."
In today's competitive market, brands often strive to capture consumers' attention by tapping into current events and trends. While this approach can effectively garner attention and generate buzz, there are times when the line between clever marketing and distasteful exploitation becomes blurred.
One recent example of such controversy involves a Georgia Subway franchise, which was under fire for a sign that seemed to make light of a tragic disaster.
Subway
Subway, the popular sandwich chain, faces severe backlash for its recent advertising campaign, derogating the tragic Titan submersible disaster.
A billboard outside a Subway restaurant in Georgia prominently displayed the slogan: "Our subs don't implode."
@SUBWAY this is at your store in Rincon, GA. Not only is it distasteful, it¡¯s just sad. Do better. #subway pic.twitter.com/PfgABPU8ML
¡ª Amanda Butler (@Amanda72118560) July 2, 2023
This insensitive marketing move has sparked outrage and raised serious concerns about the brand's judgment when addressing sensitive topics.
Customers were highly critical of Subway's attempt at humor, deeming it "distasteful" and "sad." Some even remarked on the poor taste of the billboard. The sign's authenticity was questioned, with social media users speculating whether it had been photoshopped.
Since when does anyone expect Subway to offer anything with taste? https://t.co/VUyonm4y1B
¡ª Mike Bedard (@TheMikeBedard) July 4, 2023
They goin to hell? https://t.co/gPOvlwks4z
¡ª seth rogen¡¯s laugh (@urmomlololol21) July 4, 2023
Y¡¯all are so fucking sensitive. Grow up. https://t.co/S2UJYGa2et
¡ª Josh???¡á? (@DuffeIB) July 4, 2023
Well done for amplifying it, a billboard in the middle of nowhere now gone viral......besides, I'm all for mocking hubris & arrogance! https://t.co/mmZAKDmboq
¡ª Nick 'I laid a little fish'? (@nicklesby79) July 4, 2023
This is hilarious and fuck those idiots who paid $250,000 to crumple in that tin can https://t.co/HccPSLiglL
¡ª Dutra Capital (@DutraCapital) July 4, 2023
However, Subway confirmed that the sign was genuine and attributed it to a franchise operator.
The company disapproved of the comment, stating it had no place in its business.
Reuters
The Titan submersible met a tragic fate while attempting to explore the wreckage of the Titanic off the coast of Newfoundland in Canada.
All five individuals on board, including Shahzada Dawood, his son Suleman, billionaire Hamish Harding, diver Paul-Henri Nargeolet, and OceanGate CEO Stockton Rush, lost their lives when the sub imploded.
Twitter
Before discovering the imploded sub, an international search was conducted to locate the missing vessel and rescue the passengers. Unfortunately, it is now known that the crew perished shortly after the sub's implosion underwater.
Insensitive comments regarding the incident were made on social media during the search. Subway's billboard is just one example of a series of incidents that appear to make light of the tragic deaths of the five passengers.
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