'Dilli Ki Dhoop, Chawal': Zara Fails To Desi-Fy Its Clothing With Bizarre T-Shirt Slogans
Zara pulled the ultimate faux pas by adding random and bizarre slogans to their clothing. Users on Twitter are scratching their heads as images of the clothes go viral.
It is inevitable that the desi context of jokes and slang gets lost in translation, but how hard can it be to not use rice, aka "Chawal," as a slogan on a shirt? Well, apparently the task is harder than it sounds. A shirt by Zara has been making the rounds on the Internet for butchering desi sentiment.
Zara Clothes With Bizarre Hindi Slogans Get Bashed Online
Twitter
In the image going viral, a white shirt by the fashion brand Zara left people scratching their heads. A user pointed out how the brand had used some bizarre Hindi slogans on the shirt to give it an ethnic flare. The Hindi words written on the white shirt glared in black and red as they read, "Dilli Ki Dhoop Dilli," "Chawal," which literally translates to "Delhi¡¯s Sun Delhi," and "Rice."
Although both Delhi¡¯s scorching sun and the Asian rice have famous ties with India, the slogans on the shirt hardly made any sense as a statement. Twitter user Sheel Mohnot called out the company and wrote in his viral tweet, "Wtf is this @ZARA Translation: Left side: Delhi¡¯s Sun Delhi. Right side: Rice."
Wtf is this @ZARA
¡ª Sheel Mohnot (@pitdesi) June 14, 2023
Translation:
Left side: Delhi¡¯s Sun Delhi ?
Right side: Rice pic.twitter.com/kqmG8RCTe5
What was more mind-boggling was that beneath the red-threaded ¡°Chawal¡± was something written in English. It said, ¡°The elements of voyage,¡± which made the people on Twitter even more confused about the thought behind the shirt.
Also, ???? (rice) != "elements of voyage" pic.twitter.com/byZwRblwvE
¡ª Raj Tiwari (@RajWebshar) June 14, 2023
The Internet Was Confused About The Hindi Slogans On The Viral Shirt
The tweet quickly caught Desi Twitter¡¯s eye, and soon people started crawling in to weigh in on the bizarre shirt slogans. The tweet got over 220K views in a day.
One user joked, ¡°Should¡¯ve said ?????? on the right side.¡±
Should¡¯ve said ?????? on the right side
¡ª wannabe futurist (@psidart) June 14, 2023
While another wondered, ¡°Am I the target market? My last name is on the shirt and my family is from Delhi!¡±
Am I the target market? ?
¡ª Subi (@SubodhChawla) June 14, 2023
My last name is on the shirt and my family is from Delhi!
One user face-palmed, ¡°And the tag will say Made in India.¡±
And the tag will say Made in India ??¡á?
¡ª Swaroop Hegde (@SwaroopH) June 14, 2023
One person theorised, "AI at work! Zara outsourced its designing to stable diffusion, apparently! What¡¯s next? "Bombay¡¯s Water Bombay" - "Vada Paav"!!"
AI at work!
¡ª Gagan Sandhu (@gags_sandhu) June 14, 2023
Zara outsourced its designing to stable diffusion, apparently!
What¡¯s next? ¡°Bombay¡¯s Water Bombay¡± - ¡°Vada Paav¡±!!
One desi user was missing the forever Chawal companion on the shirt and wrote, ¡°Where is the Rajma to go with the Chawal?¡±
Where is the Rajma to go with the Chawal?
¡ª Karma (@0xkarmatic) June 14, 2023
One pointed out how difficult it must have been to make such a mistake in the age of the internet, ¡°Bruh in the age of google translate with a picture how does this get approved¡¡±
Bruh in the age of google translate with a picture how does this get approved¡
¡ª Ashish (@selvarajashish) June 14, 2023
Most just saw the situation as the perfect moment to make fun of the brand. A user mocked, ¡°@ZARA The sun in Delhi is so bright it's cooking the rice for ya!¡±
@ZARA The sun in Delhi is so bright it's cooking the rice for ya! ?
¡ª theoldcurator (@theoldcuratoruk) June 14, 2023
Tell us what you think about the shirt and its bizarre slogans that went viral on Twitter in the comments below.
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I'm a dynamic and creative content writer with an insatiable passion for pop culture and the latest trends. Armed with a keyboard and a keen eye for what's hot, I craft engaging narratives that captivate readers and keep them on the pulse of what's happening on the internet. For almost two years, I've been committed to providing fresh and fascinating content. I began with celebrity news and movie reviews and have since moved on to viral internet sensations and rising trends.
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