Anupam Mittal calls Korean food a 'fad' as Dhruv Kohli's Boba Bhai secures a ?90 lakh deal from Namita & Viraj
Dhruv Kohli pitched Boba Bhai on Shark Tank India 4, securing a ?90 lakh deal from Namita Thapar & Viraj Bahl. Anupam Mittal called Korean food a "fad," while Viraj highlighted its growing popularity among Gen Z.
Shark Tank India 4: In the latest episode of Shark Tank India 4, Dhruv Kohli, founder of Boba Bhai, pitched his Gen Z-focused food brand, seeking ?50 lakh for 0.3% equity at a ?166 crore valuation. While his bubble tea impressed the Sharks, his Korean-style burgers received criticism, with Anupam Mittal calling Korean food a "fad." Despite mixed reactions, Dhruv secured a ?90 lakh deal for 1% equity from Namita Thapar and Viraj Bahl. Viraj defended the rising popularity of Korean cuisine, highlighting its appeal among Gen Z. The deal also included a 0.5% royalty until ?45 lakh was recouped.
Dhruv Kohli pitches Boba Bhai on Shark Tank India 4
In the latest episode of Shark Tank India 4, entrepreneur Dhruv Kohli introduced his food brand, Boba Bhai, aimed at Gen Z consumers. Launched in October 2023, the brand offers a unique blend of bubble tea with an Indian twist and Korean-style burgers infused with local flavours.
Kohli entered the pitch with an ambitious ask of ?50 lakh for 0.3% equity, valuing his company at ?166 crore. His pitch attracted mixed reactions from the Sharks, especially regarding his valuation and food offerings.
Shark Tank India 4: Anupam Mittal Calls Korean Food a 'Fad'
During the pitch, the Sharks showed interest in Boba Bhai's bubble tea, but its Korean-style burgers faced criticism. Anupam Mittal found the burgers too spicy and dismissed the hype around Korean food, calling it a "fad." He remarked, "If you want it so spicy, then keep biting on chillies."
In contrast, investor Viraj Bahl defended the popularity of Korean cuisine, stating that spicy food trends are growing among Gen Z. He highlighted how Korean noodles have become mainstream in India.
Boba Bhai Secures ?90 Lakh Investment from Namita Thapar & Viraj Bahl
Despite the debate, Dhruv Kohli managed to secure an investment deal from Namita Thapar and Viraj Bahl. The final deal was ?90 lakh for 1% equity, along with a 0.5% royalty until ?45 lakh was recouped.
Initially, Kohli countered with a ?1.2 crore offer for 1% equity, but he ultimately agreed to the revised ?90 lakh offer.
Boba Bhai is coming at your homes tonight at 8:00pm, get SOME #BubbleTeas hashtag#KoreanBurgers hashtag#icecreams on Table and Watch our pitch on hashtag#Shark hashtag#Tank hashtag#India Season 4 tonight at 8PM, streaming exclusively on Sony LIV!
¡ª Dhruv Kohli (@Kohli37639Dhruv) February 6, 2025
@sonylivindia @sharktank.india pic.twitter.com/e7S8Qz5Nin
Shark Tank India 4: Kunal Shah Praises Dhruv Kohli's Hard Work
After Dhruv Kohli exited the pitch, Shark Kunal Shah returned and praised him, calling him a "hard-working and driven founder." This endorsement further highlights Kohli's determination to grow Boba Bhai into a successful Gen Z-focused brand.
Shark Tank India 4: Boba Bhai's Vision for the Future
Following the deal, Dhruv Kohli expressed his excitement, stating, "We're not just a food brand; we're a Gen Z-focused community creating unique experiences." He emphasised how the feedback from the Sharks was valuable and looked forward to expanding Boba Bhai with the support of his new investors.
Watch our pitch on Shark Tank India Season 4 tonight at 8PM, streaming exclusively on Sony LIV! @SonyLIV @sharktankindia
¡ª Boba Bhai (@boba_bhai) February 6, 2025
#SharkTankIndiaSeason4OnSonyLIV#SharkTankIndia#SharkTankIndiaOnSonyLIV pic.twitter.com/sTFsWQW615
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