Banker turns YouTuber: How a 30-year-old transformed Rs 2 crore salary into Rs 8 crore earnings
In 2022, she served as an associate director at Cr¨¦dit Agricole, earning over $256,000 (approximately Rs 2 crore annually).
Content creation has turned out to be the most pursued profession in recent years. Many have benefited from posting their videos on Youtube in the past. The monetary perks have reportedly been so huge that many professionals are quitting their jobs to become full time content creators.
One such person is an investment banker from London. After working in the banking sector for almost a decade, Nischa Shah finally decided to quit her six-figure job and become a full-time content creator on YouTube.
Nischa Shah worked as an associate director with Rs 2 crore salary per annum but wasn't satisfied with her job
In 2022, she served as an associate director at Cr¨¦dit Agricole, earning over $256,000 (approximately Rs 2 crore annually). However, Shah was not content with her career.
¡°It was about nine years into the corporate journey where I had this revelation that this isn¡¯t fulfilling me, it¡¯s not really challenging me, and it¡¯s not intellectually stimulating. I wanted to find a way to help other people whilst getting paid for it and what I was doing in banking was helping corporations, sovereign governments,¡± she told CNBC Make It.
Shah then chose to leverage her strengths, driven by her passion for personal finance and making complex information easy to understand. She had previously helped her parents avoid a tax bill of approximately ?40,000 (around Rs 43 lakh) after their accountant overlooked crucial details.
¡°Just having a knowledge in personal finance can have such a huge impact on the money that¡¯s going into your pocket,¡± Shah further revealed.
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She started making videos to make finance easy to understand and eventually amassed 1 million followers
The 30-year-old began creating YouTube videos on personal finance and self-development in December 2021 and has since amassed over 1 million subscribers. Additionally, between May 2023 and May 2024, she earned over Rs 8 crore from her YouTube channel, according to CNBC Make It. This success prompted her to leave her investment banking job at the age of 29.
Does she have any regrets?
When asked if she ever regretted taking this decision, she said in an interview with The Sun, "My income (isn't) directly tied to the hours I work (anymore), but rather, to the impact I make, which is liberating".
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