Revealed! From CSK To RCB: Brand Value Of All IPL Teams In 2023

2023's IPL final saw a dramatic finish in the rain-hit match, with former India captain MS Dhoni's CSK winning the title. This year's season also saw a significant jump not only in viewership but also in the brand value of IPL and the 10 teams, with 8 out of them having more than $100 million brand value.

IPL's Brand Value Jumps 80% In 2023

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This year's Indian premier league¡¯s (IPL)'s brand value stood at a mammoth $3.2 billion, which is nearly double the $1.8 billion brand value of 2022.

IPL¡¯s business value saw an increase of 80% and is worth $15.4 billion in 2023. One of the main reasons for this increase was the media rights deal with JioCinema and Disney Star, which is 3x the price of the five-year deal between Disney Star and the Board of Control for Cricket in India (BCCI) in 2017.

As per the Houlihan Lokey¡¯s IPL Valuation Study 2023 report, the media rights are expected to further increase during the next cycle. So far, media rights have grown at a CAGR of 18 percent, between 2008 and 2023. ¡°The IPL is expected to go global by the next cycle in 2027 on similar lines to EPL, which would further enhance the growth in its revenue from broadcasting rights,¡± stated the report.

Brand Value Of IPL Teams

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1. Chennai Super Kings-$212 million

2.Royal Challengers Bangalore-$195 million

3.Mumbai Indians-$190 million

4.Kolkata Knight Riders- $181 million

5.Delhi Capitals-$133 million

6.Sunrisers Hyderabad-$128 million

7. Rajasthan Royals-$120 million

8.Gujarat Titans-$120 million

9.Punjab Kings-$90 million

10. Lucknow Super Giants-$83 million

Also Read: Why The BCCI Does Not Have To Pay Any Tax On Multi-Crore IPL

IPL's Record-breaking Viewership In 2023

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IPL 2023 was showcased on JioCinema for free after the digital rights were bought by the platform. The platform set a new record for the highest concurrent viewership, when close to 32 million viewers tuned in to watch the GT versus CSK finale. In fact, IPL viewership was at record highs twice more this season: 25 million for Qualifier 1, and 24 million for the CSK vs RCB match.

Even the television broadcasting partner Disney Star saw the highest viewership numbers in the IPL¡¯s history, with a 482 million cumulative viewership for the first 66 matches, according to BARC, the Forbes report mentioned.

This was a welcome change after declining viewership in IPL 2022, particularly during the first four weeks. The report stated that each week was showing a 30 to 35 percent drop in viewership as compared to the previous year. ¡°It was believed that the Indian audience was experiencing what is called IPL fatigue,¡± the report said. With digital rights moving to JioCinema, the platform adopted a different strategy¡ªfree streaming of the IPL. Clearly, the strategy worked, with record-breaking viewership for IPL 2023.

Also, IPL winning captain of CSK MS Dhoni too has given hopes of playing the next year's IPL, with the former India captain saying he will try to come back and play next year.

Also Read: 6 Money Lessons You Can Learn From The Game Of Cricket

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