From Cars To Smartphones - How China Is Filling The Void In Russian Market Amidst Foreign Brands¡¯ Exodus

Chinese cars, televisions and smartphones are replacing German and South Korean imports in Russia as its market is reshaped by sanctions and an exodus of brands in the wake of the conflict in Ukraine.

The result is upending trade, with Russia seeking to insulate itself from further disruptions by pivoting to goods from countries that haven¡¯t joined sanctions imposed by the United States and its allies. Moscow is also rewriting rules to allow its sovereign wealth fund to invest in the currencies of China, India and Turkey, after penalties blocked euro and US dollar purchases, as per Bloomberg report.

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¡°Apart from Chinese cars, there is nothing out there at all,¡± said Vladimir, a metals industry executive, who bought a new Chery Automobile Co Tiggo SUV in Moscow this month. He declined to give his last name. He added ¡°Still, there¡¯s a decent amount of choice and, surprisingly, the cars are very good.¡±

The ongoing war has accelerated Russia¡¯s tilt toward Asia, with shifts that had previously taken years happening in months.

As per the report, demand for Chinese television sets nearly doubled after the invasion as Japanese and South Korean companies stopped shipments, Izvestia newspaper reported last month, citing online retailers.

The transformation draws a line under a process begun near the start of President Vladimir Putin¡¯s more than two-decade rule, with similar changes sweeping the economy from the banking sector to energy sales.

Sales of Great Wall Motor Co and Geely Automobile Holdings Ltd vehicles reportedly held steady in July, even as the auto market collapsed by 75% compared to a year earlier, propelling their brands into the ranks of best-selling cars, the report mentioned. Last quarter, 81% of new car imports were Chinese, compared with 28% in the first quarter, according to Avtostat data.

The smartphone market has also shifted in China¡¯s favour, with Apple Inc and Samsung Electronics Co suspending shipments. While their products are available via parallel, or grey, imports that don¡¯t have the manufacturers¡¯ blessing, such sales can put off consumers because they are more expensive and not under warranty.

Xiaomi Corp was Russia¡¯s best-selling smartphone maker in the second quarter, dethroning Samsung, and three of the top five brands were Chinese, according to Mobile TeleSystems PJSC, the country¡¯s biggest mobile operator.

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The Russian central bank reportedly said in an Aug 24th report that business sentiment in the auto trade turned positive for the first time since the February invasion as the market shifted from European producers to Asian cars.

¡°There is a redistribution going on,¡± said Alexey Zaitsev, the head of eCommerce platform Ozon Holding Plc¡¯s telecommunications division. ¡°We are seeing increased demand for Android smartphones of Chinese brands.¡±

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