Mission Impossible No More: Twitter Officially Renamed X.com After Elon Musk's Rs 3.6 Lakh Crore Acquisition

Microblogging platform Twitter has now officially become x.com. Elon Musk made the announcement today confirming the same. He wrote, ¡°All core systems are now ok X.com,¡±

All the users will now notice that when they type twitter.com in their browser, the page will redirect them to x.com. The notification on the X login page indicates that while the URL is being updated, users' privacy settings and data protection measures remain unchanged.

¡°Welcome to x.com! We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same.¡±

In late 2022, the billionaire leader of Tesla, SpaceX, and other enterprises acquired Twitter for $44 billion(Rs 3.6 lakh crore). Subsequently, in July of the following year, he announced the rebranding of the platform to X.

Also Read: World¡¯s Second Richest Man Elon Musk Earns Rs 3 Crore Every Hour, New Study Reveals

The Domain Transition Is A Step Forward In Elon Musk¡¯s Rebranding Effort

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Elon Musk's rebranding initiative includes transitioning the domain, marking a significant step in the process. However, the transition hasn't been without its challenges. While various aspects of the platform, including official accounts, mobile apps, and subscriptions, have embraced the new X branding, the URLs have remained linked to twitter.com.

Despite the logo and branding being updated to "X", the domain name stayed as Twitter.com until today.

Musk Wants X To Be An ¡®Everything App¡¯

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Since 1999, Musk has consistently integrated the letter X into the branding of his ventures, beginning with his venture to establish an online financial superstore named X.com.

Upon acquiring Twitter, Musk established a company named X Corp to facilitate the acquisition process. Musk envisions "X" evolving into a super-app similar to China's WeChat.

WeChat, the Chinese app, surpasses X in scale, integrating messaging, voice and video calls, social media, mobile payments, gaming, news, online bookings, and various other services. Additionally, Musk has incorporated an AI chatbot named "Grok" into X, which was recently introduced in Europe.

Also Read: Explained: Why Elon Musk Bought Twitter For Rs 3.62 Lakh Crore & Fired CEO Parag Agrawal

Elon Musk's Leadership Of X Hasn¡¯t Been A Cakewalk

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He has implemented significant layoffs, addressed major technical issues, and reinstated accounts of right-wing conspiracy theorists, including those of former US President Donald Trump. Additionally, European regulators have initiated investigations into X and other social media platforms due to concerns about misinformation.