Tata Group Bags Rs 2500 Crore Deal For IPL Sponsorship Rights; A Timeline Of Sponsors From 2008
In a record breaking deal, the Tata Group recently bagged the title sponsorship rights of IPL, which is the world's richest cricket league. This comes two years after the Tata group won the sponsorship rights for the first time in 2022 & 2023, and had now bid for next five years, i.e. 2024-2028.
In a record breaking deal, the Tata Group recently bagged the title sponsorship rights of IPL, which is the world's richest cricket league. This comes two years after the Tata group won the sponsorship rights for the first time in 2022 & 2023, and has now bid for next five years, i.e. 2024-2028.
Tata Group¡¯s Record Breaking Rs 2,500 Crore Deal
Tata group has paid a record breaking Rs 2,500 crore as the highest-ever title sponsorship amount in the history of IPL (Indian Premier League). Tata group has won the title sponsorship rights of IPL for five years (2024-2028). With this deal, Tata group has retained the title rights which it had bagged in the year 2022.
Year Wise List Of IPL Title Sponsorship Deals
Tata Group-Rs 2,500 Crore (2024-2028)
Tata Group-Rs 670 Crore (2022-23)
Vivo-Rs 440 Crore (2021)
Dream11-Rs 222 Crore (2020)
Vivo-Rs 440 Crore (2018-19)
Vivo-Rs 100 Crore (2016-17)
Pepsi-Rs 79.2 Crore (2013-15)
DLF-Rs 40 Crore (2008-12)
Also Read: Why The BCCI Does Not Have To Pay Any Tax On Multi-Crore IPL
Brand Value Of All IPL Teams
As per brand valuation consultancy firm Brand Finance¡¯s report last month, the total brand value of IPL stands at $10.7 billion.
Teamwise, here¡¯s the brand valuation of all 10 IPL teams:
1.Mumbai Indians-$87 million
2.Chennai Super Kings-$80.6 million
3.Kolkata Knight Riders-$78.6 million
4.Royal Challengers Bangalore-$69.8 million
5.Gujarat Titans-$65.4 million
6.Delhi Capitals-$64.1 million
7.Rajasthan Royals- $62.5 million
8.Sunrisers Hyderabad-$48.2 million
9.Lucknow Super Giants-$47 million
10.Punjab Kings-$45.3 million
Also Read: 5 Money Lessons We Can Learn From Sachin Tendulkar's Cricket Career
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