Tech Showdown? Microsoft CEO Satya Nadella Aims To Reignite 'Windows vs. Mac' Battle In AI

Microsoft CEO Satya Nadella has called for the longstanding Windows versus Mac rivalry, unveiling a new generation of computers with specialized AI chips and improved performance. In an interview with Bloomberg Television on Monday, Nadella praised Apple for its achievements but also expressed Microsoft's commitment to rekindling strong competition.

"Apple has done a fantastic job. Now, we aim to reintroduce real competition between Windows and Mac," Nadella said.

Also Read: What Satya Nadella Said In His First Email To Microsoft Employees After Becoming CEO

Microsoft Launches AI-centric PCs

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The technology giant has unveiled a new category of AI-focused PCs, known as Copilot+PCs. Microsoft states that these devices will integrate a dedicated AI processing chip, greatly enhancing their performance.

Microsoft's Surface devices, as well as models from other manufacturers, are anticipated to be 58% faster than Apple's high-end MacBook Air M3. Priced from $999(Rs 83 thousand approx) these new computers are set to hit the market on June 18th.

Also Read: Why Microsoft CEO Satya Nadella Feels Rival Google Should Have Won The AI Race

Microsoft And Apple¡¯s AI Report Card

Hiring Alert! Apple May Hire More Than 5 Lakh Employees In India Within The Next Three Years

Microsoft's strong AI efforts are backed by its partnership with OpenAI, a leading research organization. This partnership seeks to place Microsoft as a leader in generative AI services. However, regulatory bodies in the US, Europe, and the UK are closely monitoring Microsoft's and its competitors' AI investments. They are assessing the impact on market competition and considering regulatory measures similar to those applied to mergers.

On the other hand, Apple is all set to unveil its AI strategy during the upcoming Worldwide Developers Conference. Although lagging behind some tech rivals in AI development, Apple intends to incorporate advanced AI capabilities into its devices. The company is said to be working on high-performance chips for cloud computing servers to tackle complex AI tasks, while simpler AI functions will be handled directly on iPhones, iPads, and Macs.