Why Have A Celebrity When You Have P2P? CRED's Latest Ad Campaign Embraces The Hero Of Payments

CRED¡¯s celebrity driven advertisements have almost become a tradition during the IPL season. Heck, that's what most of us wait to see. But this year, the company¡¯s launch of UPI peer-to-peer (P2P) payments took center stage.

That said, CRED still launched ¡°unskippable ads¡¯ by erecting billboards in Gurgaon, Mumbai and Bangalore. The celebrity featured in these ads? UPI.

Really, by now, P2P is probably one of the leading unsung heroes of our life. Bought a gift for your parents and need to split with your siblings? Need to go dutch on that night out with friends? Or maybe, it¡¯s just your regular run-of-the-mill bills that have to be paid? P2P has you covered.

With CRED UPI P2P, members get access to a trusted and rewarding payment experience, when they ¡®pay anyone¡¯ - be it CRED members, or non-members; by searching their contact list or by adding phone numbers, or UPI id¡¯s.

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Make payments to ¡®special contacts¡¯ a WIN-WIN

When a member uses CRED¡¯s UPI P2P experience for payments to ¡®special contacts¡¯, the WIN-WIN feature is activated. This lets both the payer and recipient get rewarded through cashbacks credited to one¡¯s CRED balance. This balance can be redeemed on any bill payment or store transaction on CRED.

Send money to your friends and get rewarded during TATA IPL 2023

As one of the Official Partners to the most awaited sporting event of the year, CRED will make winning experiences out of memorable moments of each match. Starting 17th April:

Members sending money to 5 friends through CRED UPI P2P, during the CRED powerplay, stand a chance to win 5 Tata IPL 2023 VIP match tickets.

Members who send money to a friend during a match stand a chance to win 100% cashback on any bill payment

Starting from March 31st, CRED members who made bill payments during the CRED Powerplay and 13th over were qualified to win 100% cashback and 5 TATA IPL VIP match tickets. Several members, including Amit Panchal from Ahmedabad, Aseem Kumar from Mohali, Yash Aswathi from Lucknow, Sandeep Jha from Hyderabad, and Dhiman Mandal from Bengaluru, have won tickets to their preferred team's matches by settling their bills on CRED.

How to make P2P UPI payments on CRED

Step One: Open the CRED app and select the ¡®pay contacts¡¯ option on the bottom tab.

Step Two: Select who you¡¯d like to pay. You can do this by selecting a contact from your list, or typing names/phone numbers in the search bar.

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Step Three: Enter the amount and your UPI pin to complete the transaction.

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Step Four: Customize and share the payment receipt once done.

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Step Five: If you¡¯ve paid a ¡®special contact¡¯ you and your friend can get rewarded through WIN-WIN.

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If you¡¯re still jonesing for new content from CRED, you can join their private instagram community for access to live sessions, giveaways and more. You can also check out playlists on various topics on CRED¡¯s YT channel.

For member exclusive content, deals, rewards and more, join CRED.