Juhi Chawla And Vinod Kapri Hail Akshay Kumar For Apologising To Fans After Elaichi Ad Fiasco

Akshay Kumar's association with Vimal, the famous paan masala brand, had left his fans disappointed a couple of days back. As soon as news broke that Akshay will be joining Shah Rukh Khan and Ajay Devgn in the popular ad, fans started reacting to the same.?

A video released by the brand showed?Ajay Devgn driving a car while Shah Rukh is seen sitting next to him. As soon as SRK says, “Dekhein, kaun naya khiladi aaya hai (Let’s see which new player has arrived)," Akshay Kumar enters the frame holding a packet of Vimal Elaichi.?

Most fans didn't like the fact that Khiladi Kumar is endorsing Vimal Elaichi and the actor faced intense backlash for the same.?

Deeply affected by the same, Akshay shared a formal apology note on social media, announcing that he is withdrawing from the advertisement campaign and will pledge his fee for the endorsement 'for a good cause'.?

Instagram

"I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi.?

"With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes," the actor wrote in the statement.

Actress Juhi Chawla and filmmaker Vinod Khapri reacted to Akshay's apology and expressed their admiration for the actor's gesture.?

"Respect," Juhi wrote while Vinod Kapri wrote, "Sorry, shabd bas ek hai lekin is shabd ko kehne ke liye bohot bada kaleja hona chahie (Sorry is just one word but one needs a huge heart to say this word)."

On the film front, Akshay has several films in the pipeline including Raksha Bandhan, Prithviraj and Ram Setu among others.?

(To get the latest updates from?Bollywood?and?Hollywood, keep reading?Indiatimes Entertainment.)