Akshay Kumar Cancels Endorsement Deal With Vimal, Pledges To Donate His Fee For A Good Cause

Bollywood superstar Akshay Kumar has withdrawn from an advertising campaign for a popular product of a Pan Masala brand. Akshay's apology comes after he faced backlash for featuring in an advertisement for Vimal elaichi.

The TVC ad that irked fans starred Ajay Devgn driving a car while Shah Rukh is seen sitting next to him. Shah Rukh then says, ¡°Dekhein, kaun naya khiladi aaya hai (Let¡¯s see who is this new player).¡± Akshay Kumar is then seen making a grand entry holding a packet of ¡®vimal elaichi¡¯.

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Several fans of the screen icon had expressed their displeasure over the actor's decision to endorse the product.

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Issuing an apology, Akshay wrote his fans' reactions after the ad had 'upset' him.

Indiatimes

¡°I am sorry. I would like to apologize to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me¡±.

Posting an apology note, Akshay Kumar wrote that he has decided to pledge his endorsement fee for a good cause.

Twitter

¡°With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes.

Akshay Kumar.¡±

Akshay also promised his fans that he would make 'mindful' choices as an actor.

Read Akshay Kumar's full apology letter here.

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¡ª Akshay Kumar (@akshaykumar) April 20, 2022

Actors Shah Rukh Khan and Ajay Devgn collaborated for a Vimal ad for the first time in 2021.

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