It rarely seems like a day goes by without BLACKPINK facing some kind of backlash. However, this time the criticism is coming from their own fans. BLINKs are expressing anger and frustration not only at the four members¡ªJisoo, Jennie, Ros¨¦, and Lisa¡ªbut also at their agency, YG Entertainment.
Ever since the tour was announced, it has been surrounded by controversy. Fans have been demanding a comeback announcement and questioning how prepared the group will be for the upcoming tour. Many are concerned that the members are still tied up with their solo schedules, raising doubts about the amount of time available for group rehearsals.
What has the BLACKPINK fandom riled up right now is the group's latest post about their upcoming tour. What should've been an exciting update has instead reignited long-standing frustration over the group's uncertain future and the ongoing lack of new music.
On May 23, fans were briefly thrilled after receiving a rare notification from BLACKPINK's official X (formerly Twitter) account. But that excitement quickly gave way to disappointment when the post revealed nothing more than a minimal teaser graphic featuring the tour's title, "DEADLINE."
The basic design and vague messaging left fans unimpressed, with many taking to social media to express their anger and disappointment at what they felt was another missed opportunity.
Fans slammed the post for its "recycled graphics" and lack of originality, accusing the agency of putting in minimal effort to promote what should be a major event¡ªespecially with all four members reuniting after such a long break. Many voiced growing frustration over the continued focus on touring while new music remains absent.?
One said, "Y¡¯all need a new creative director. Like, you aren¡¯t just remaking the Pink Venom teaser¡ªlike girl¡"
Another commented, "Well, thanks for absolutely nothing."
One wrote, "Okay, now you¡¯re just playing in our faces, @ygent_official. Where is the album announcement?"?
Another added, "At this point, YG better not announce anything unless it¡¯s about a new album or comeback¡ All these world tour announcements without any comeback are sickening."
One fan summed it up: "It looks boring¡ªno creativity, nothing new. I¡¯m scared this will be a flop."
The new tour is set to begin in Goyang this July, but instead of generating excitement, the announcement has only fueled demands for a proper comeback and greater transparency about the group's future.
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