BTS reclaims crown in K-Pop boy group brand rankings — Full March list revealed

It's 2025! and after years of hiatus, BTS is all set for their full-group OT7 reunion by June. Over the past few months, after not claiming the top spot due to their military duties, the global phenomenon has reclaimed their crown in the monthly boy group brand value rankings.

The Korea Brand Reputation Index Institute released the brand value rankings of K-Pop boy groups for March 2025. From February 8 to March 8, the Institute analyzed big data on currently active K-Pop boy groups, focusing on key metrics such as consumer participation, media presence, communication, and community engagement. Let's take a look at the top 5 rankings, followed by the rest.

BTS

According to the analysis, BTS reclaimed the top spot with a brand reputation index of 6,980,701 points. This milestone follows BTS member J-Hope's recent return to activities after completing his mandatory military service, joining Jin, who was discharged earlier.

SEVENTEEN

The group that maintained the No. 1 ranking during BTS's absence has now stepped down to second place, earning a total of 5,969,482 points. Despite the shift, their strong presence and consistent performance continue to keep them at the top of the charts.

BIGBANG

Currently focusing on individual projects, the group still secured the third spot with a brand reputation index of 4,369,863 points, maintaining their strong influence despite their solo activities.

SHINee

The group rose to fourth place with a brand reputation index of 2,998,172 points, marking a notable 23.97% increase compared to last month, showcasing their growing momentum.

THE BOYZ

Rounding out the top five, the group soared to fifth place with a brand reputation index of 2,437,895 points — an impressive 54.42% increase from February, highlighting their rising popularity.

The top 30 K-Pop boy groups in terms of brand value rankings for March 2025 are as follows:

6. BOYNEXTDOOR?

7. Stray Kids?

8. NCT?

9. EXO?

10. INFINITE?

11. ZEROBASEONE?

12. BTOB?

13. RIIZE?

14. TWS?

15. ENHYPEN?

16. ATEEZ?

17. Super Junior?

18. ASTRO?

19. MONSTA X?

20. Wanna One?

21. TREASURE?

22. Highlight?

23. TVXQ?

24. GOT7?

25. EVNNE?

26. 2PM?

27. TOMORROW x TOGETHER?

28. VIXX?

29. ONF?

30. KickFlip?

These rankings highlight the dynamic landscape of the K-Pop industry, with both established legends and rising stars making their mark.?

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