Indian beverage major, Parle Agro has signed on leading actress Kriti Sanon as the brand ambassador for the country¡¯s fastest-growing beverage brand, Appy Fizz. Known for her exuberance and spirited personality, Sanon has been deemed a great fit for the apple-flavoured sparkling drink brand.
Recently, Appy Fizz refreshed its look and unveiled its new packaging, adding a new dimension to the brand and broadening its bold and edgy appeal.?
Her ultra-modern personality emphasizes Appy Fizz¡¯s confident, bold & distinctive brand persona. She joins the likes of Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside the superstars.
Her pan-India appeal, given her popularity in both Hindi and South Indian film industries, makes her a great choice to communicate with the brand¡¯s audience across the country.
She said, "Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz¡¯s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand¡¯s new face¡±.?
Commenting on being the face of Appy Fizz, actor Kriti Sanon shared ¡°Appy Fizz is such a distinctive and bold brand. I am a fan of their iconic ads and the fact that I get to represent and be a part of a much-loved product makes me so happy. I¡¯m thrilled to join my famous co-brand ambassadors too.¡±
Known for their glamorous, striking and bold TVCs, consumers should be excited to see what the brand has in store for them with their favorite actor.?
Apart from coming on¨Cboard as the face for Appy Fizz, Kriti Sanon will soon be seen in mega projects including Shehzada starring Kartik Aryan and Adipurush opposite Prabhas and Saif Ali Khan.?