Touchdown!!!
Yup, a massive one at that.
One billion is a huge number and MX Player just crossed it on Google Play Store within two years of having launched its OTT service. This comes on the back of a very exciting year for the platform that has seen exponential growth, especially since there has been a stark shift in content consumption in India!
According to Wikipedia,?there are only 15 non preinstalled apps, worldwide, that have more than 1 Bn+ downloads (70 apps if default Google Apps on Android are included).
MX Player ranked in the same league as office tools such as Microsoft Word, Skype, ShareIT, and world-renowned games like Subway Surfers and Candy Crush Saga. With over 280 million monthly active users in India, MX Player is one of the few entertainment brands to feature on this coveted list of Google Play apps with more than one billion downloads alongside Netflix, Twitter, Instagram, Snapchat, and TikTok.
Elated with this achievement, Karan Bedi, CEO, MX Media said, ¡°We¡¯re very excited to have crossed the 1Bn downloads mark, which is a testimonial to Indian audiences adopting this platform as their preferred destination for all things entertainment. Our vision since the launch has been to cater to the true Bharat and in just over 2 years since the launch of our OTT offering, we¡¯ve managed to achieve this iconic business milestone. We¡¯re looking forward to continuing this momentum on the back of compelling content and innovative product offerings in the imminent future.¡±?
MX Player continues to be the market leader in OTT on the back of its strong content slate as well as cutting-edge product innovations.?
With hit shows like Ek Thi Begum 2, Aashram, High, Chakravyuh - An Inspector Virkar Crime Thriller, Hello Mini 2 and 3 and Samantar 2 amongst others, while upcoming shows include the highly anticipated Matsya Kaand and Girgit, MX Player is all set to tap into more successes in the future.?
MX Player¡¯s diverse content library ranges from their exciting slate of MX Originals, MX Exclusives, MX Vdesi - international content dubbed in local Indian languages and branded content as MX Specials.?
MX also became the world¡¯s first OTT platform to upgrade its video encoding & compression technology to H.266 (Versatile Video Coding) which slashes data usage for streaming videos by more than half ¨C a path-breaking move in the space.
The platform has also expanded its OTT service internationally in March 2020 across 12 territories including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.
Big fan of this OTT just like we are? Download the app now!