Kim Soo Hyun's challenges appear to be ongoing. Once celebrated as South Korea¡¯s highest-paid actor, he is now reportedly facing financial difficulties following allegations of an underage relationship involving the late actress Kim Sae Ron. Adding to his troubles, two companies that previously signed him as a brand ambassador are now suing him for damages. The companies reportedly seek compensation of 3 billion KRW (approximately 2 million USD).
Kim Soo Hyun is facing mounting legal and professional setbacks. Two companies that once tapped him as the face of their brands have now taken legal action, demanding he return his endorsement fees and pay additional damages. The lawsuits are reportedly worth around 3 billion KRW, or roughly 2 million USD. Meanwhile, a third company is said to be weighing its options, with concerns over public trust potentially leading to a contract termination, according to YTN.
Despite being one of the most sought-after endorsers in South Korea¡ªwith deals spanning 15 brands and individual contracts ranging from 1 billion to 1.2 billion KRW (about 696,000 to 835,000 USD)¡ªKim¡¯s advertising career is now under pressure.
Legal expert Park Sung Woo from Woori Law Firm notes that companies are often hesitant to sue high-profile figures like Kim Soo Hyun first. However, once one lawsuit is filed, it can trigger others, creating a ripple effect. This could lead to more legal actions against Kim Soo Hyun, increasing the financial burden, up to 30 billion KRW, on him and his agency, Gold Medalist.
In another blow to his career, Kim Soo Hyun's upcoming Disney+ drama Knock Off has been put on hold indefinitely. Industry insiders say that if the project ends up being cancelled altogether, the actor could face massive financial penalties¡ªanywhere from 18 billion to 180 billion KRW in potential damages.
Controversy surrounds Kim Soo Hyun due to allegations about his past relationship with the late actress Kim Sae Ron. The Bloodhounds actress' family claims he was involved with her when she was underage, sparking widespread criticism. YouTube channel Garosero, known for celebrity expos¨¦s, dropped some bombshell accusations against the actor, which fueled the backlash, leading several brands to drop him.
In response, Kim Soo Hyun held a press conference denying the allegations, stating any relationship occurred after Kim Sae Ron turned 19. He attributed leaked messages suggesting otherwise to manipulation and submitted them for forensic analysis. Despite his efforts, public opinion remains divided, with some questioning the sincerity of his emotional response.
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