Cutting edge, youthful and innovative. These words have been driving businesses across the world to bring out experiences that are one of a kind. And, leveraging the first mover advantage in India, Blenders Pride Glassware Fashion Tour, powered by FDCI, also curated an unmatchable fashion and lifestyle experience, reimagined its 16-year long legacy and ended 2022 with a bang!?
Wondering how? Let us tell you all about it.?
Just when we thought innovation couldn't evolve further in the fashion industry, Blenders Pride Glassware came up with an innovative, youthful, and cutting-edge way to prove us all wrong. Ending 2022 on an innovative note, Blenders Pride Glassware Fashion Tour unveiled its cutting-edge avatar in the metaverse. Giving the youth of today something to rave about with a first-of-its-kind amalgamation of fashion and technology, this Metaverse experience got everyone's attention.?
Having the first mover advantage, they launched the fashion tour, 'Blenders Pride Glassware Fashion Tour Park' in Decentraland, a global web3 platform where only renowned global brands have created an immersive metaverse experience for their fans. Engaging everyone in the Fashion Tour Park with innovative games, interactive activities and more, Blenders Pride Glassware certainly had set the ball rolling for innovation in the fashion industry!?
In case you're thinking how users became a part of this one-of-a-kind experience, you're in for a surprise!
While the whole concept of launching the Blenders Pride Glassware Fashion Tour Park in the Metaverse was absolutely spectacular, the attractions there certainly became the reason for it to be a hit among all fashion lovers. What's even more amazing is that?Blenders Pride Glassware Fashion Tour Park visitors, on average, accounted for over 64% daily active users on Decentraland during the campaign period!
Starting off at 'The Lounge', fashion lovers not only got all the information about the Fashion Tour Park but also got their hands on free ‘Proof of Attendance NFT’ from the POAPBooth. Don't we all love freebies? And that was just the start. Moving on, the Metaverse users also got a chance to channel their inner fashionistas at ‘The Ramp’. There, they could not only strike a pose and watch the live streams of the fashion shows from the on-ground Fashion Tour but also live their ultimate dream of walking the ramp as the glamourous showstopper.?
Moreover, several selfie spots had been created all around the Fashion Tour Park. Many of them had clicked cool selfies and shared them with #BlendersPrideGlasswareFashionTour #MadeOfPride #MyLifeMyPride on their handles. Furthermore, to give users a chance to don designer attire, the ‘Designer & Trial Zone’ was planned. The users tried on and bought one-of-a-kind wearable NFTs from renowned designers of the tour such as, Shantnu and Nikhil, Amit Aggarwal, Falguni Shane Peacock and Kunal Rawal.
If that wasn’t all, the Metaverse Treasure Hunt had kept everyone in the Fashion Tour Park engaged in finding clues all around. And guess what the winner took home? Well, it was an iPhone 13, stylish Bluetooth earphones worth INR 15K, online shopping vouchers worth INR 5K. Now, that’s what a true fun experience looks like.?
But wait! If you thought that was it. You’re wrong my friend!
Taking the whole experience to a whole new level, Blenders Pride Glassware Fashion Tour had organised a fashion show in the Metaverse! Yes, you heard it right. Featuring outfits from the style gallery exhibit of the Fashion Tour called ‘This is not a T-shirt’ project, the fashion show in the metaverse was first-of-its-kind. The T-shirts on display were created by over 60 designers & homegrown fashion labels, who deconstructed them into a design that celebrated the 4 themes of the Fashion Tour.?
The 4 themes of the Fashion Tour were ‘Pride in Sustainable Fashion, Pride In Breaking Norms of Conventional Fashion, Pride In Celebrating Diversity by Defying Labels and Pride In Bringing Twists in Traditions’. These were spread across cities such as Mumbai, Kolkata, Hyderabad and Gurugram in the month of November and December 2022. At each of the city editions, a designer’s collection was all about the themes, and it turned out to be quite innovative. Shantnu & Nikhil’s collection was supported by Harmanpreet Kaur, captain of the Indian Women’s Cricket team. On the other hand, Amit Aggarwal worked with Nuru Karim, one of the 100 most influential architects in India who is committed to positively impacting the planet, to best represent their collection. Kunal Rawal’s theme was complemented by Harrdy Sandhu while Falguni & Shane Peacock showcased their collection on the theme in collaboration with Dizy, India's first female Graffiti Artist.
What left an impact on everyone was how even the guests who attended the Fashion Tours in the city editions got a chance to ‘step into the metaverse’ and experience cutting-edge innovation. From interacting with the ‘Smart Mirror’ on-ground that gave users the opportunity to try one-of-a-kind designer wearable NFTs to purchasing the NFTs, the guests were certainly in for an elite fashion and lifestyle experience.?
With so much that was packed into first-of-its-kind amalgamation of fashion and technology at the Blenders Pride Glassware Fashion Tour in the Metaverse, not only did it impress fashion lovers, but also gave today’s Gen-Z a glimpse into the future, which is all about fun, innovation and taking pride in who one is!