There is nothing subtle about the year 2020.?
We are 8 months into a pandemic, the world is changing, our habits are taking a dramatic churn and we are evolving as best as we can.?
In this new world order, good hygiene, protection against germs and handwashing have taken a surprising leap and 8 months on, we can safely say these refreshing new habits have finally been ingrained in our psyche (and rightly so).
Let me tell you a story. Remember the hullabaloo that was created when a gol gappa vendor in Delhi wore gloves to serve us his delicacy? Well, what seemed like luxury then has now become a necessity.?
My gardener now makes sure his hands are well sanitized before he enters our home and our society guard insists we serve tea to him in a disposable cup, to be honest, this is something I could never envision earlier but sure is a reality now.?
Covid-19 has changed the way we run our daily lives and hand-washing and basic hygiene remain the centre of our universe.?
I still remember the innumerable times my mother would coax me into washing my hands during my childhood. I didn¡¯t know what the fuss was back then but fast forward to 2020 and even my 3-year-old daughter understands the importance of washing hands for 20 seconds to keep germs at bay.??
And to think of it, our hands are the gateway to a variety of emotions and everyday things we took for granted earlier. A simple wave to a stranger, a high five to a little kid learning to ride a bike or even a pat on someone¡¯s hand who may be going through a tough time; the role of our hands is more than we could imagine. And this film by Dettol is a perfect tribute that our hands truly deserve.
Welcome to 2020, where the new world enemies are Germs and ¡®Kitaanu¡¯. We are trying hard to build a germ-free environment for our families and children, and the biggest tool to fight this is Dettol. The brand of Dettol has been passed on from generations and has made us believe that it is the only reliable brand to trust for a germ-free house.? Dettol protects us against 100 illness-causing germs and bacteria and truly acts as a saviour when the going gets tough.?
¡®Dettol se haath dhoya na¡¯? That¡¯s the power Dettol has not just on our young ones, but even the older generations, who swear by it. The one constant that would be found in every Indian household is Dettol handwash and the reason for this trust has been built over several years.?
And now, our favourite hand wash comes in a 100% recycled bottle- Dettol Black that serves us yet another reminder that the future of our planet lies in conservation and respecting our natural resources.?
Our world is healing and needs the appropriate care not just by us, but even the big corporates who have a majority stake in it. Dettol is doing its bit in making sure we adapt to newer habits, embrace this change and make sure we provide a safe and germ-free environment to the coming generations.?That¡¯s the least we can do, isn¡¯t it?
This new Dettol Liquid Handwash in 100% Recycled Bottle- Dettol Black, is available in nearby Reliance Fresh or Reliance Smart and Jiomart.