Cronica TV, an Argentine news channel has come under fire after it announced the arrival of Indian Prime Minister Narendra Modi in Buenos Aires for the G20 summit with an image of the Simpsons character.?
The new channels used the headline "Apu arrives" as the Indian PM's plane touched down in the Argentine capital along with the image of Appu, a character that portrays an Indian shopkeeper.
The character, Apu Nahasapeemapetilon has been part of the animation series since 1990 and speaks thick Indian accent.
The character itself has been criticised as a stereotype of the Indian-American community, and the Argentine channel's decision to use it to describe Modi's arrival has kicked up a storm, with many condemning the portrayal as racist.