A petrol pump in Bhilwara, Rajasthan has started offering a discount on fuel prices to customers if they drop off used milk pouches and plastic bottles there.
The initiative was launched by Ashok Kumar Mundra, owner of Chhaganlal Bagtawarmal petrol pump located on Chittor Road to reduce wastage of single-use plastic.
He is offering a discount of Re 1 on a litre of petrol and 50 paise off on a litre of diesel, in exchange of SUP items.
Since the launch of the initiative on July 15, Mundra said nearly 700 milk pouches have been collected.
"I am giving a rebate of Re 1 per litre on petrol and 50 paise per litre on diesel if someone brings a milk pouch of one litre or two pouches of half a litre or a one litre water bottle. These pouches are collected at the petrol pump and will be given to Saras Dairy for disposal," Mundra told PTI.
"I initiated this campaign to create awareness against the use of plastics and polythene. I wish to see Bhilwara as a polythene- and plastic-free city because it not only harms the environment but also poses a threat to stray animals, particularly cows," he said.
Mundra said his expectations have not been met as he anticipated at least 10,000 pouches in a month.
"The number is quite low. Because of the monsoon season, the number of customers at the petrol pump is low. I am now planning to extend the campaign to six months," he said.
The initiative has received the backing of Saras Dairy, a local dairy brand, Bhilwara district administration and the pollution control board.
Saras Dairy has agreed to take the milk pouches and bottles collected under the initiative.
Mundra said he will ask Saras Dairy to start collecting empty pouches at its booths across the city and, in lieu of that, people will be given coupons that could be redeemed at the fuel pump within six months.
A similar initiative was launched in Himachal Pradesh last month, in which students have been encouraged to bring single-use plastic items from their home and deposit it with the school, for which they will be paid Rs 75 a kg by the government.
In neighbouring Uttarakhand, Waste Warriors, a NOG has been offering food coupons in exchange for plastic waste.
The production, storage, sale and use of some 19 single-use plastic items have been banned across India since July 1.
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