Resurgence of 'looking like a wow'? Delhi-based internet sensation stuns again with viral dress collection

Jasmeen Kaur, a Delhi-based clothing shop owner who became a social media sensation last year with her viral "Looking like a wow" statement, is once again capturing the spotlight. Known for her unique way of describing her store's collection, Kaur has recently shared a new reel that is drawing considerable attention.

In her latest video, Kaur introduced her audience to a new collection in her store, showcasing a piece she wore herself, calling it an "Extremely wow" dress. The reel begins with Kaur addressing potential customers about the attractive dress she is wearing. Dressed in an elegant black kurta set, she enthusiastically describes it, saying, "Itna khoosurat aur wow wala article, so ki lag raha hai extremely wow kyunki ismein mein lag rahi hu oh balle balle oh shawa shawa!"

The kurta set features a V-neck pattern and a delicate lace border, which Kaur personally loves as it enhances her appearance. The black and white kurta is priced at Rs 699, and Kaur's excitement about the product is palpable in the video.

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Jasmeen Kaur first grabbed the attention of netizens last year with her memorable "Looking like a wow" dialogue, which quickly went viral. In that video, she showcased one of her store's dresses, exclaiming how wonderful it made her feel and look. "So elegant, so beautiful, just looking like a wow," she said, suggesting that anyone who bought and wore the dress would feel the same.

Screengrab

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Her catchphrase "Looking like a wow" set off a trend on social media, inspiring countless recreations by both ordinary people and celebrities. The phrase became so popular that it was featured in Instagram reels, mashup songs, and even memes, spreading like wildfire across the internet.

Kaur handles her business along with her daughter and has been running it herself for the past 19 years now.

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