After dengue fever has taken over a district in Uttar Pradesh, killing over a hundred so far, prices of goat milk have skyrocketed.
A litre of goat milk usually costs Rs 50 per litre, but it is now selling for more than Rs 1,500 per litre.
It is the misconception that goat milk increases platelet count.
"People have been approaching me for goat milk since the dengue outbreak last month. I used to sell it for Rs 50 a litre. With an increase in demand, the price has gone up to Rs 1,500," a tea seller near Sadar Badar in Firozabad told The Times of India.
Customers in the area have been told by a local ayurveda practitioner that goat milk can help fight dengue.
However, there is no scientific proof to back the idea of goat milk helping in increasing platelet count or treating dengue.?
Also on the list of thing quacks are prescribing are coconut water, kiwi and papaya leaves.